What are some creative ways to visually brand your social media content?

Elevate your visual branding by infusing storytelling elements into your images, videos, and graphics. Craft visuals that narrate your brand's journey, values, or customer stories.

Carve out a signature style based on what your organization / brand stands for, what purpose does it serve and what is its inherent nature. However, that being said, it is sometimes good to break this pattern sometimes and give your existing audience a breath of fresh air too.

Develop a library of branded graphics templates that align with your social media content strategy. These templates can include consistent layouts, font choices, and image treatments.

Stock photography is lousy for this. BUT, AI tools like Midjourney are providing an entirely new avenue for creatives. You can get things like specific brand colors, moods, scenes, appearances, camera angles, lighting, etc. on the fly. The best part? You don't have to spend hours digging through stock to "kind of" find imagery that fits your brand.

Elevate your content strategy by incorporating visual story arcs. Plan a sequence of posts that collectively tell a story or share a comprehensive message.

Create content series that play to your broader team's strengths. For example, if your C-suite is great at public speaking and you work in a word-of-mouth-based industry a podcast is a natural fit for both social proof and building brand trust. Create another series to cover controversial industry topics that make sense for your brand to weigh in on. Using repeatable, scalable systems like a "series" your content strategy doesn't feel like throwing spaghetti at a wall and seeing what sticks. Your team knows how to execute the strategies. And your audience starts to associate your brand with specific topics.

People love stories and they love it even more when a real person tells them. It's good to request users to provide a testimonial or record them say something good about the brand. But it's great to provide them with such great service / experience that they don't need extra motivation to become your brand evangelist. That, in true sense, is user-generated content.

There’s a massive void that no one’s talking about. The space between stock photography and professional photography for marketing/creative teams. Stock photos suck. Photographers are expensive. AI imagery is neither. I tested my own theory. I started to integrate AI imagery into all of our brand assets... social media slide decks ad creative website swag etc. And it was incredible, because it works. → Time—little → Cost—barely anything → Compromises—almost none The best part is you can create custom, unique, and high-quality images for your brand that allow you to get into granular detail with the visuals: colors (branded), scenes, demographics, peoples appearances, etc. You just can't do that otherwise.

Infographics are a highly effective way to convey complex information in a visually appealing manner. Incorporate infographics into your content strategy to explain concepts, share statistics, or present data related to your industry.

Create a GIPHY account and design your own animated brand GIF stickers. This way any of your team, as well as the public, can search and access these through social networks as well as various other tool integrations, adding to Reels, chat etc on-the-go.

With the majority of social media users accessing platforms on mobile devices, it's vital to ensure your visual content is mobile-friendly. Test your images and videos on various mobile screens to ensure they appear as intended and load quickly. Mobile optimization not only improves user experience but also boosts your brand's credibility.

While not a visual element per se, a consistent posting schedule is essential for maintaining a strong visual brand. When your audience knows when to expect content, they're more likely to engage with it. Use scheduling tools to plan and automate posts for consistency.

Visually brand your social media content by using consistent colors, fonts, and custom graphics. Be creative with filters, storytelling, and interactive elements, while maintaining a cohesive look across platforms.