What are some creative ways to use video in advertising?

One creative way to use video creatively online is to see to behavior patterns from the viewer. If you know that the audience is gonna drop out within 3 seconds, make sure that they still grasp the message. Start with the end of the story for example.

One creative approach that often gets overlooked is designing for sound-off. Many people choose to watch videos with sound off, especially in public places. So, it's crucial to use text, graphics, and captions to convey your message effectively. For instance, if you're running a campaign for a law firm, a video ad could feature a lawyer explaining a common legal challenge, but with captions and graphics to ensure the message is clear even without sound. This way, you're not only catering to a wider audience but also enhancing the overall user experience. If you want more advice on how to creatively use video in your ad campaigns, feel free to message me!

There are many different formats you can use for video advertising, including vertical, square, and horizontal. You need to consider which format will best suit your message and audience. For example, vertical videos are best for mobile and social media platforms, while horizontal videos are better for websites and TV. Square videos can be used on both. You should also consider the length of your video, as this will vary depending on the platform and the purpose of your video.

I saw this creative video ad which started with the hook : "I broke up with my boyfriend...." and then it continued to say "because he did not bring me a good coffee" and it eventually led to the coffee product to be sold. So the formula according to me in order to be creative on video ads is : i) Grab the attention of users with a creative hook ii) Lead them to the main product iii) Talk about the USP's of the product iv) Give them the call to action Hope it helps! Like this contribution if you found it useful!

Adding interactive elements like call to action or a quiz, can help increase engagement and conversion rates. Don’t assume they know what to do next after watching the video ads. Tell them what to do from the video.

This is a highly engaging format that allows viewers to interact with the video in real-time, making them active participants rather than passive viewers. For instance, a clothing brand could create a video where viewers can click on different items to see pricing or even purchase directly from the video. This not only enhances user engagement but also shortens the path to purchase, making it a win-win for both the brand and the consumer. If you're interested in exploring more about interactive video content for your ad campaigns, don't hesitate to drop me a message!

A good story can really resonate with your audience and help them connect with your brand. For example, Coca-Cola's "Share a Coke" is a great example of storytelling in video advertising. Just remember to keep it simple, authentic, and focused on your message.

Storytelling through sequential ads is a powerful way to engage your audience, keep them hooked, and subtly introduce your product or service. For example, a skincare brand could create a series of ads showing a character's journey towards achieving flawless skin using their products. This method not only keeps your audience engaged but also builds anticipation for the next installment. If you're curious about how to effectively implement sequential storytelling in your video ad campaigns, feel free to message me!