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Last updated on 2024年9月18日

What are some creative ways to use social media for meeting networking?

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Social media can be a powerful tool to enhance your meeting networking experience, whether you are an organizer, a speaker, or an attendee. By using different platforms, strategies, and features, you can create more engagement, interaction, and value for your meeting participants. Here are some creative ways to use social media for meeting networking.

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Fayaz Shariff

Director at MISUMI INDIA | Building "The Kari Kadai"| 13 years of Industry experience | Thought Leader | D2C Startup…

1 Create a hashtag

A hashtag is a simple and effective way to generate buzz, awareness, and conversation around your meeting. You can use it to promote your meeting before, during, and after the event, and encourage your participants to use it as well. A hashtag can help you track and measure the reach and impact of your meeting, as well as create a sense of community and belonging among your participants. Make sure your hashtag is unique, relevant, and easy to remember, and include it in all your social media posts and communications.

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Fayaz Shariff

Director at MISUMI INDIA | Building "The Kari Kadai"| 13 years of Industry experience | Thought Leader | D2C Startup Enthusiast | Storyteller | Ex-founder at Marketing Bloggers | Ex-Nokia
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Create a hashtag: Developing a unique hashtag for a meeting can foster a sense of community before, during, and after the event. Attendees can use the hashtag to introduce themselves, share insights, or post updates in real time. It creates a central place for conversation, making it easier to connect with people who are discussing the same topics. Encourage attendees to share content like key takeaways, quotes from speakers, or personal reflections using the hashtag. This extends the life of the conversation and boosts engagement. The hashtag also allows organizers to track engagement, spot influencers, and follow up with participants.

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2 Use live features

Live features, such as Facebook Live, Instagram Live, or Twitter Spaces, can help you create more excitement and engagement for your meeting. You can use them to stream parts of your meeting, such as keynotes, panels, or Q&A sessions, and invite your participants to join and interact with you and the speakers. You can also use them to showcase behind-the-scenes moments, such as preparations, interviews, or fun activities, and give your participants a glimpse of what to expect or what they are missing. Live features can help you expand your audience, increase your visibility, and create a sense of urgency and exclusivity for your meeting.

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Fayaz Shariff

Director at MISUMI INDIA | Building "The Kari Kadai"| 13 years of Industry experience | Thought Leader | D2C Startup Enthusiast | Storyteller | Ex-founder at Marketing Bloggers | Ex-Nokia
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Use live features: Hosting live streams or Q&A sessions during a meeting can significantly enhance engagement and expand the reach of the event. Attendees unable to attend in person can still participate virtually, which opens up networking opportunities beyond the physical space. Through live comments and interactions, participants can engage with speakers, ask questions, or share their thoughts on the content in real-time. Live features also allow for spontaneous networking, as viewers often engage with each other in the comment sections. After the session, the live stream can be saved, allowing others to revisit the content, further increasing interaction opportunities.

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3 Create a group or a page

Creating a group or a page on social media platforms, such as Facebook, LinkedIn, or Clubhouse, can help you build and nurture a network of meeting participants before, during, and after the event. You can use it to share valuable information, resources, and updates about your meeting, and invite your participants to join and contribute. You can also use it to facilitate discussions, polls, surveys, or feedback, and create opportunities for your participants to connect and collaborate with each other. A group or a page can help you establish your authority, credibility, and trust, as well as create a loyal and engaged community around your meeting.

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Fayaz Shariff

Director at MISUMI INDIA | Building "The Kari Kadai"| 13 years of Industry experience | Thought Leader | D2C Startup Enthusiast | Storyteller | Ex-founder at Marketing Bloggers | Ex-Nokia
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Create a group or a page: Establishing a dedicated group or page on social media for your meeting encourages ongoing discussion and engagement among participants. A group allows attendees to introduce themselves, share resources, and foster professional relationships before the event. It provides a space for continued networking, even after the meeting concludes, ensuring lasting connections. A group or page also helps attendees stay updated on meeting details, announcements, or post-event discussions. Organizers can moderate discussions, share relevant content, and highlight speakers, which keeps the group active and creates a rich networking environment.

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4 Use stories or reels

Stories or reels are short, ephemeral, and entertaining videos or images that you can use to showcase your meeting in a creative and fun way. You can use them to highlight the benefits, features, or agenda of your meeting, and create curiosity and interest for your participants. You can also use them to share testimonials, reviews, or success stories from your previous or current participants, and create social proof and credibility for your meeting. Stories or reels can help you capture attention, generate emotion, and inspire action for your meeting.

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Fayaz Shariff

Director at MISUMI INDIA | Building "The Kari Kadai"| 13 years of Industry experience | Thought Leader | D2C Startup Enthusiast | Storyteller | Ex-founder at Marketing Bloggers | Ex-Nokia
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Use stories or reels: Utilizing stories or reels adds a dynamic, visual aspect to meeting networking. Short-form video content can showcase event highlights, speaker introductions, and behind-the-scenes moments, creating excitement around the meeting. Attendees can use these features to share their experiences, introduce themselves, or highlight key takeaways from sessions. Stories and reels are easy to engage with, making them ideal for sparking quick, informal connections. Encourage attendees to tag each other, respond to polls or questions, and share their own reels, further building community and interaction in a way that feels less formal than traditional networking tools.

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5 Use stickers or filters

Stickers or filters are visual elements that you can use to add some flair and personality to your social media posts or stories. You can use them to customize your meeting logo, name, or hashtag, and create a unique and memorable identity for your meeting. You can also use them to encourage your participants to share their experiences, opinions, or feedback about your meeting, and create user-generated content and word-of-mouth for your meeting. Stickers or filters can help you create a consistent and recognizable brand, as well as create a fun and interactive atmosphere for your meeting.

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6 Use analytics or insights

Analytics or insights are data and metrics that you can use to measure and improve your social media performance and impact for your meeting. You can use them to track and analyze the reach, engagement, sentiment, and conversion of your social media posts, stories, live features, groups, or pages. You can also use them to identify and understand your audience, their preferences, behaviors, and needs, and tailor your social media content and strategy accordingly. Analytics or insights can help you optimize your social media efforts, maximize your results, and achieve your meeting goals.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What are some creative ways to use social media for meeting networking?

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1 Create a hashtag

2 Use live features

3 Create a group or a page

4 Use stories or reels

5 Use stickers or filters

6 Use analytics or insights

7 Here’s what else to consider

Meeting Planning

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