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What are some creative ways to repurpose your e-book content for other marketing channels?

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You've written an e-book that showcases your expertise, provides value to your audience, and helps you build your personal brand. But don't let your hard work go to waste by limiting its exposure to one format. You can repurpose your e-book content for other marketing channels and reach more people, increase your authority, and generate more leads. Here are some creative ways to do that.

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Nisha Nain

Building and monetizing Personal Brands for Founders l Personal Branding Strategist l Ghostwriting I Content Strategy &…
Sidra Masood

CEO, Entrepreneur & Founders get 3X more Leads through my SEO Content in 90 days|On-page SEO Brand Copywriter| Turn…
Maria Subi Rajan

Founder & CEO at BrandFox & She The Sakthi | Techdragon| Keynote Speaker | Amazon SEO | eCommerce Coach | D2C Growth…

1 Create a blog series

One of the easiest ways to repurpose your e-book content is to turn it into a series of blog posts. You can break down each chapter or section of your e-book into a standalone article, or you can combine related topics into a longer post. This way, you can attract more organic traffic to your website, offer a sneak peek of your e-book, and encourage readers to download the full version. You can also optimize your blog posts with keywords, images, and links to boost your SEO.

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Dr. Petra Wuest

I help leaders & teams move from hidden to heroic. Self Branding & Team Branding Coaching in Health & Pharma. 20 Years Corporate Leadership Trainer. Chairwoman Spitex Basel. 8xAuthor. #AskDrP ??
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I'm not the blogger type, because I like to write longer posts at a time. That's why I started a magazine (called simplyVISIBLE magazine) that focuses on one topic each month. Since some of my (non-e-)books are out of print, this is a great way to keep the content available for my readers (while revising and adapting to current business realities and hot topics).

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2 Record a podcast episode

Another way to repurpose your e-book content is to record a podcast episode based on it. You can use your e-book as a script or an outline for your podcast, or you can invite a guest to interview you about your e-book topic. This way, you can reach a different audience that prefers audio content, share your insights and stories in a more engaging way, and establish your voice as an expert. You can also promote your e-book at the end of your podcast episode and direct listeners to your website or landing page.

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3 Design an infographic

A third way to repurpose your e-book content is to design an infographic that summarizes the main points, facts, or tips from your e-book. You can use a tool like Canva or Piktochart to create a visually appealing infographic that captures the attention of your audience, highlights the key takeaways from your e-book, and showcases your brand identity. You can also share your infographic on social media platforms, email newsletters, or online communities to drive more traffic and leads to your e-book.

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Nisha Nain

Building and monetizing Personal Brands for Founders l Personal Branding Strategist l Ghostwriting I Content Strategy & Content Marketing I One story at a sip ? I Favikon Top 200 Creators (India)
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This is indeed an intelligent play in re-purposing your e-book. You can design multiple infographics from your e-book and build a solid authority. After all, the content is King, and you can use the King’s face to win the audience as many times as possible.

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4 Host a webinar

A fourth way to repurpose your e-book content is to host a webinar that covers the topic of your e-book. You can use your e-book as a basis for your webinar presentation, or you can expand on some aspects of your e-book that need more explanation or demonstration. This way, you can interact with your audience in real time, answer their questions, and provide more value and depth to your e-book content. You can also use your webinar as an opportunity to pitch your e-book and offer a special discount or bonus to your attendees.

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Dr. Petra Wuest

I help leaders & teams move from hidden to heroic. Self Branding & Team Branding Coaching in Health & Pharma. 20 Years Corporate Leadership Trainer. Chairwoman Spitex Basel. 8xAuthor. #AskDrP ??
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I'm a big fan of live webinars. Turning my (e-)books into a webinar or series of webinars where the audience can actively participate, practice and learn is great. Tools I use during my webinars are - Small group work in breakout sessions - Q&A sessions and plenary discussions - Surveys - Collaborative whiteboard - Individual feedback via chat

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5 Create a video series

A fifth way to repurpose your e-book content is to create a video series that adapts your e-book into short and engaging videos. You can use a tool like Lumen5 or InVideo to turn your e-book text into video slides, or you can record yourself talking about your e-book topic. This way, you can leverage the power of video marketing, reach a wider audience that consumes video content, and showcase your personality and passion. You can also upload your video series on YouTube, Facebook, or Instagram and direct viewers to your e-book.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Sidra Masood

CEO, Entrepreneur & Founders get 3X more Leads through my SEO Content in 90 days|On-page SEO Brand Copywriter| Turn your Personal Brand into LinkedIn Authority with Powerful Copy & Strategy
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- Create eye-catching graphics for Instagram and Twitter using e-book insights. - Transform chapters into captivating podcast episodes or webinar content. - Create Interactive Infographics really boost your conversion. Turn the data from your e-book into engaging visuals that can be shared on blogs or websites. - Convert the e-book content into a captivating email series to keep the audience interested over time.

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Maria Subi Rajan

Founder & CEO at BrandFox & She The Sakthi | Techdragon| Keynote Speaker | Amazon SEO | eCommerce Coach | D2C Growth Branding | Flipkart | Meesho | Shopify | eBay | Etsy | Woocommerce |
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Another way of repurposing ebook is creating as a course. By adding the Voice Over to every page of the content, you can create a course and sell it.

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Dr. Petra Wuest

I help leaders & teams move from hidden to heroic. Self Branding & Team Branding Coaching in Health & Pharma. 20 Years Corporate Leadership Trainer. Chairwoman Spitex Basel. 8xAuthor. #AskDrP ??
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Another idea is to create an email course with actionable tips by breaking the (e-)book into digestible lessons that are sent to subscribers step-by-step. This helps me build an email list and provides great value to my customers. Since I like to keep it personal, I always ask my readers to actively interact with me via email, LinkedIn DM, or by including interactive elements like quizzes or assignments.

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What are some creative ways to repurpose your e-book content for other marketing channels?

1

2

3

4

5

6

1 Create a blog series

2 Record a podcast episode

3 Design an infographic

4 Host a webinar

5 Create a video series

6 Here’s what else to consider

Personal Branding

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What are some creative ways to repurpose your e-book content for other marketing channels?

1

2

3

4

5

6

1 Create a blog series

2 Record a podcast episode

3 Design an infographic

4 Host a webinar

5 Create a video series

6 Here’s what else to consider

Personal Branding

给文章评分

感谢您的反馈

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