What are some creative ways to recruit new monthly donors from different channels?

1 Offer incentives

One way to entice people to sign up for monthly giving is to offer them something in return, such as a thank-you gift, a discount, a membership, or a recognition. For example, you could send them a branded mug, a coupon for a local business, a newsletter subscription, or a certificate of appreciation. Make sure your incentives are relevant, attractive, and cost-effective for your nonprofit.

2 Use storytelling

Another way to motivate people to join your monthly giving program is to use storytelling to show them the impact of their donations. For example, you could share stories of how your beneficiaries have benefited from your services, how your programs have changed lives, or how your donors have made a difference. You could also use testimonials, videos, photos, or case studies to illustrate your stories. Make sure your stories are emotional, authentic, and specific.

3 Segment your audience

A third way to recruit new monthly donors is to segment your audience based on their interests, preferences, behaviors, or demographics. For example, you could target people who have donated before, who have attended your events, who have subscribed to your emails, or who have expressed interest in your cause. You could also tailor your messages and appeals to different segments based on their motivations, values, or challenges. Make sure your segments are relevant, clear, and actionable.

4 Optimize your website

A fourth way to attract new monthly donors is to optimize your website to make it easy, convenient, and appealing for them to sign up. For example, you could create a dedicated landing page for your monthly giving program, highlight the benefits and features of monthly giving, use clear and compelling calls to action, and provide multiple payment options. You could also use pop-ups, banners, or widgets to promote your monthly giving program on your homepage or other pages. Make sure your website is user-friendly, mobile-responsive, and secure.

5 Leverage social media

A fifth way to reach out to new monthly donors is to leverage social media to raise awareness, generate interest, and drive action. For example, you could use Facebook, Instagram, Twitter, or LinkedIn to share your stories, incentives, and appeals, and encourage your followers to share them with their networks. You could also use social media to create campaigns, challenges, or contests that invite people to join your monthly giving program. Make sure your social media posts are engaging, visual, and timely.

6 Test and measure

A sixth way to improve your monthly giving recruitment is to test and measure the effectiveness of your strategies, tactics, and channels. For example, you could use tools like Google Analytics, Facebook Insights, or email marketing software to track and analyze the performance of your website, social media, and email campaigns. You could also use surveys, feedback forms, or interviews to gather insights from your donors and prospects. Make sure you test different variables, such as headlines, images, offers, or audiences, and measure key metrics, such as conversions, retention, or revenue.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?