What are some creative ways to express your brand voice and tone guidelines beyond text and visuals?

My experience with sound and music is via podcasts, which can add a unique dimension to your brand strategy. Here are some ways to consider: Jingles: Channel Charlie. A catchy jingle on your podcast can make your brand memorable. Podcasts: Your voice can express your brand personality. Branded Playlists: I'm seeing this more and more, but curate a Spotify or Apple Music playlist that embodies your brand voice. Keep in mind that the choice of sound or music should reflect your brand's attributes. A hip brand might want modern, upbeat tunes, whereas a professional and sophisticated brand could use classical music. Me. I'm Rock N' Roll. Whichever way you go, sound and music should evoke the emotions you want associated with your brand.

McDonald's iconic "I'm Lovin' It" jingle is a great example. If you think about it, there are just five notes behind the now world-famous 'ba-da-ba-ba-baaa. Wow! At its core, sonic branding can ensure instant brand recall without any visual cues. The familiarity and positive associations with the sound allow a deeper emotional connection, creating an immersive experience. After all, it's been 20 years, and we still Lovin' It. :)

Be careful with webinars, because a stale webinar with no value-add to the audience will hurt your brand more than an absence of webinars well. BUT they can be valuable. Examine the needs of your audience before just throwing up a webinar or workshop. Can you offer: - A unique training to build competency in an area where your audience needs it - Professional development or continuing ed credits - An in-person event that allows networking on top of education - A unique piece of thought leadership If not, consider returning to the drawing board to spend your energy where it matters most to your audience.

One thing I find very impactful is "direct" contact or communication with leadership or management from any brand. This can be achieved through planned virtual Q&A sessions with senior members of any brand or organization. The brand can offer its consumers and the general public a live and "unfiltered" view of any upcoming projects' mission, vision, and voice or a general perspective or approach to their work.

I agree with Anna Mason. It's not just about creating content or actions but understanding what the audience wants and what media / platform they are predisposed to. And, of course, this must be consistent with the brand strategy and identity. Otherwise, it will be less credible, and we will have just wasted time.

Effective brand strategy intertwines values with organizational culture. It's about embedding values in daily operations (Brand-Culture Coherence), seeing leaders actively embody these principles (Leadership Role Modeling), turning employees into authentic brand advocates (Employee Brand Advocacy Programs), and ensuring internal communication reflects these values (Value-Driven Internal Communication). This approach creates a brand that's authentic inside and out.