What are some common pitfalls and mistakes to avoid when creating a volunteer recruitment brochure?

2 Define your goals

Another important step is to define the goals and objectives of your brochure. What do you want your brochure to achieve? What action do you want your readers to take after reading it? How will you measure the success of your brochure? Having clear and specific goals will help you focus your content, structure, and call to action. For example, if your goal is to increase the number of applications for a specific volunteer role, you might want to include a clear and compelling description of the role, the requirements, the benefits, and the application process.

3 Use simple and clear language

One of the most common mistakes in volunteer recruitment brochures is using jargon, acronyms, or technical terms that your audience might not understand or relate to. This can confuse, bore, or alienate your readers and make them lose interest in your brochure. Instead, use simple and clear language that is easy to read and understand. Avoid long and complex sentences and paragraphs and use bullet points, headings, and subheadings to break up your text and highlight key points. Use active and positive verbs and nouns and avoid passive and negative ones. For example, instead of saying "Volunteers are required to undergo a background check and sign a confidentiality agreement", say "As a volunteer, you will complete a background check and sign a confidentiality agreement".

4 Choose an attractive and consistent design

The design of your brochure is as important as the content. It can influence how your audience perceives your organization and how they engage with your brochure. You want your brochure to look professional, attractive, and consistent with your brand identity and values. Choose colors, fonts, images, and graphics that are appropriate for your audience, message, and tone. Use white space, contrast, and alignment to create a balanced and harmonious layout. Avoid cluttering your brochure with too many elements or using low-quality or irrelevant images or graphics. Make sure your brochure is easy to scan, read, and navigate.

5 Proofread and test your brochure

The last tip is to proofread and test your brochure before you print or distribute it. You don't want to ruin your credibility and reputation with spelling, grammar, or factual errors or with a brochure that is hard to open, fold, or handle. Check your brochure for accuracy, clarity, consistency, and completeness. Ask someone else to review it and give you feedback. Test your brochure on different devices, formats, and platforms if you are using digital or online channels. Make sure your brochure works well on mobile phones, tablets, laptops, and desktops. Make sure your links, QR codes, and contact details are correct and functional.