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What are some of the common mistakes that car salespeople make when following up with their customers?

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Follow-up is a crucial part of the car sales process, but it can also be a source of frustration and lost opportunities if done poorly. Many car salespeople make common mistakes when following up with their customers, which can damage their reputation, reduce their referrals, and lower their chances of repeat business. Here are some of the common mistakes that car salespeople make when following up with their customers and how to avoid them.

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luis santacoloma ehrman

investor,philanthropist at luis santacoloma ehrman

1 Not following up at all

One of the worst mistakes that car salespeople can make is not following up at all with their customers after the sale. This can make the customers feel neglected, unappreciated, and forgotten, and it can also prevent the salespeople from getting valuable feedback, testimonials, and referrals. Not following up at all can also make the customers more vulnerable to buyer's remorse, complaints, and cancellations. To avoid this mistake, car salespeople should have a follow-up system that includes sending thank-you notes, making phone calls, sending emails, and offering post-sale services and support.

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Narinder kumar

Certified Great Service Consultant
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most of the car sales person never follow their customers after they sold the car/vehicle. even there is an issue relating to the vehicle at same time, though may be they can solve it, but they ick out the customer to the service department to avoid the headache as they have got their incentive.

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2 Following up too often or too soon

Another common mistake that car salespeople can make is following up too often or too soon with their customers after the sale. This can make the customers feel annoyed, pressured, and harassed, and it can also make the salespeople seem desperate, pushy, and unprofessional. Following up too often or too soon can also backfire by making the customers less likely to respond, trust, or recommend the salespeople. To avoid this mistake, car salespeople should follow up with their customers at appropriate intervals and with relevant messages, and they should also respect their customers' preferences and boundaries.

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Justin Jimenez

Sales and Marketing Manager at Shoals Box & Pallet
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Not focusing enough on the relationship, making the entire sales process entirely transactional. Don't always try to sell your prospect a product.

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3 Following up with generic or irrelevant messages

A third common mistake that car salespeople can make is following up with their customers with generic or irrelevant messages. This can make the customers feel bored, ignored, and disrespected, and it can also make the salespeople seem lazy, impersonal, and clueless. Following up with generic or irrelevant messages can also waste the salespeople's time and resources, and it can also miss the opportunity to build rapport, loyalty, and value with the customers. To avoid this mistake, car salespeople should follow up with their customers with personalized and customized messages that address their needs, interests, and goals, and that also provide useful information, tips, and offers.

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Matt Lind

Project Manager 1Lift Industrial Solutions
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Customers locate a car on a digital platform. They reach out to the dealer.. In many cases they fill out some sort of document to evaluate their trade, or get an online price lock. Most of the time they have no idea that they just sent a generic lead to the dealer. The dealer reaches out within minutes usually. This is where the dealer management looses sight of customer service. I can advise help on this. But not for free. yep I can consult for you and help.

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4 Following up without a clear purpose or goal

A fourth common mistake that car salespeople can make is following up with their customers without a clear purpose or goal. This can make the customers feel confused, suspicious, and defensive, and it can also make the salespeople seem aimless, unprepared, and unprofessional. Following up without a clear purpose or goal can also fail to achieve any positive outcomes, such as customer satisfaction, retention, or referrals. To avoid this mistake, car salespeople should follow up with their customers with a clear purpose or goal in mind, such as checking on their satisfaction, offering assistance, soliciting feedback, asking for referrals, or introducing new products or services.

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5 Following up without tracking or measuring results

A fifth common mistake that car salespeople can make is following up with their customers without tracking or measuring results. This can make the salespeople miss important insights, trends, and opportunities, and it can also make them unable to evaluate and improve their follow-up strategies and tactics. Following up without tracking or measuring results can also lead to wasted efforts, resources, and potential. To avoid this mistake, car salespeople should follow up with their customers using tools and methods that can track and measure their results, such as CRM software, surveys, analytics, and feedback forms.

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6 Following up without asking for referrals

A sixth common mistake that car salespeople can make is following up with their customers without asking for referrals. This can make the salespeople lose one of the most powerful and cost-effective sources of new leads and customers, and it can also make them seem ungrateful, unconfident, and unambitious. Following up without asking for referrals can also limit the salespeople's growth, income, and reputation. To avoid this mistake, car salespeople should follow up with their customers by asking for referrals in a polite, sincere, and strategic way, and by offering incentives, recognition, and appreciation to their referrers.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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luis santacoloma ehrman

investor,philanthropist at luis santacoloma ehrman
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Dont offer them the best deal, that way they will come back to you. Dont offer them to take the car for a few days so they can feel how it handles that way they will take ownership

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Wesley Moore

Finance/Business Manager
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Remember the client is not your buddy or pal. Keep it professional. Have topics ready to go and listen to the responses. Absolutely focusing on that call will make the client feel special.

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What are some of the common mistakes that car salespeople make when following up with their customers?

1

2

3

4

5

6

7

1 Not following up at all

2 Following up too often or too soon

3 Following up with generic or irrelevant messages

4 Following up without a clear purpose or goal

5 Following up without tracking or measuring results

6 Following up without asking for referrals

7 Here’s what else to consider

Automotive Sales

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What are some of the common mistakes that car salespeople make when following up with their customers?

1

2

3

4

5

6

7

1 Not following up at all

2 Following up too often or too soon

3 Following up with generic or irrelevant messages

4 Following up without a clear purpose or goal

5 Following up without tracking or measuring results

6 Following up without asking for referrals

7 Here’s what else to consider

Automotive Sales

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感谢您的反馈

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