What are some common mistakes to avoid when using animations or interactive features in your visualisations?

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Animations and interactive features can enhance your visualisations by adding dynamism, engagement, and interactivity. However, they can also introduce some common mistakes that can undermine your message, confuse your audience, or distract from your data. In this article, you will learn what are some of these pitfalls and how to avoid them in your scientific visualisation projects.

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Purposeful animations:

Ensure your animations have a clear purpose. This helps convey your message effectively and prevents audience distraction or confusion.### *Targeted interactivity:Tailor interactivity to your audience's needs. This enhances engagement and ensures the interactive elements are both useful and intuitive.

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1 Use animations with purpose

Animations can be powerful tools to show changes over time, reveal patterns, or highlight comparisons. However, they can also be misused or abused. To avoid common mistakes, use animations with a clear purpose and story in mind. Consider what you want to show, why, and how. Choose the right type and speed of animation for your data and message. Additionally, ensure that there is not too much visual clutter or cognitive overload by avoiding animating too many elements at once. Also, don’t animate irrelevant or unnecessary information as it can mislead your audience. Finally, provide clear transitions, cues, and controls to guide your audience through the animation so that they don’t lose track of what is happening or what they can do.

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Beverley M. Rabbitts

UCSC Chemical Screening Center Director of Operations
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- In case of unexpected failure of your animation to display correctly, have a slide handy with the same information presented without animation.

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Beverley M. Rabbitts

UCSC Chemical Screening Center Director of Operations
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- Keep in mind that the things you say out loud while the animation is playing and/or the adjacent non-animated components of the same slide will likely be ignored while the audience stare at the live animation. Therefore, deliver key additional information before or after the animation plays.

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Melissa Musiker

Interim Head of Comms UPSIDE Foods | Founder & Principal @ Six Mile Creek Strategy | Strategic & Corporate Communications | Advisor | Agtech Foodtech Biotech Nerd
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DIVERSITY! If including imagery of humans, make sure your animations don't reinforce systemic biases - STEM humans come in all different shapes, sizes and colors.

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Manjeet Barman

Science Enthusiast | Tech | AI | Python & MERN Developer // Author "The Formation" ??.....
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Animation and interaction mistakes in visualizations: * Don't overdo it: Keep animations focused and avoid cluttering the visualization. * Clarity first: Animations should enhance understanding, not distract from the message. * Easy to use: Interactive features should be intuitive, not frustratingly complex. * Mobile friendly: Make sure your visualizations work well on all devices. * Accessibility matters: Animations and interactions should be usable by everyone. * Purposeful features: Every interactive element should contribute to the visualization's goals. * Test it out: Ensure smooth functionality across different devices and browsers.

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Cristina Juesas

Experta en storytelling y presentaciones: revolucionando la narrativa empresarial para líderes y equipos que quieren impactar. TED member. Head of TEDxVitoriaGasteiz.
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No soy especialmente fan de utilizar animaciones. Me gustan las presentaciones minimalistas con transiciones igualmente minimalistas. Ahora hay transiciones bastante discretas, de mover y sustituir, por ejemplo, que hacen que las transiciones sean naturales y no parezca que estás saltando de flor en flor cual abeja en tu presentación, lo que, fundamentalmente, distrae del objetivo general.

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2 Use interactivity with care

Interactivity can be a great way to engage your audience, invite exploration, or provide customisation. However, if used incorrectly, it can lead to frustration, confusion, or even miscommunication. To avoid these pitfalls, use interactivity with caution. Consider what you want to enable, how you want to enable it, and for whom. Select the appropriate level and type of interactivity for your data and your viewers. Provide clear feedback, instructions, and labels that inform your audience about the interactivity. Make sure that the interactivity is accurate and reliable. Test and optimise it for different devices, browsers, and accessibility needs. With careful consideration of these factors, you can make sure that your interactivity is helpful and effective.

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Fernando Gago Encinas

Ph.D. Student in Quantum Physics | Science Communication & Outreach | Keynote Speaker
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The level of interactivity will also depend on the type of audience. For example, in a larger room, you may want to avoid one-on-one elaborate questions, as the diffusion of responsibility will prevent people from answering. Smaller or perhaps closer audiences are more likely to interact with the speaker without hesitation, so use this to your advantage!

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3 Use animations and interactivity together

Using animations and interactivity together in visualisation can be powerful and engaging, but there are mistakes to avoid. Inconsistency and redundancy can arise when the animations and interactivity do not match or complement each other, while distraction and confusion can occur when they do not support or enhance each other. Interference and domination can also result if they are not respected or balanced. To prevent these mistakes, use animations and interactivity in a harmonious and effective way that serves your audience. Select animations and interactivity that match and complement each other in style, speed, and functionality, as well as support and enhance each other in clarity, emphasis, and engagement. Make sure to consider how the two can work together to achieve your goals while respecting their roles and effects.

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4 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Melissa Musiker

Interim Head of Comms UPSIDE Foods | Founder & Principal @ Six Mile Creek Strategy | Strategic & Corporate Communications | Advisor | Agtech Foodtech Biotech Nerd
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Tell people clearly what you want them to see! Treat animations and visualizations like a children's book. Make sure they tell a story in context and when they stand alone. Unless you want the reader to draw their own conclusion, consider the entire story a visual tells and eliminate any parts that may lead to unintended conclusions or create confusion.

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What are some common mistakes to avoid when using animations or interactive features in your visualisations?

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1 Use animations with purpose

2 Use interactivity with care

3 Use animations and interactivity together

4 Here’s what else to consider

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