What are some common mistakes to avoid when editing titles and lower thirds for testimonials and reviews?

1 Tip 1: Choose the right font and size

The font and size of your titles and lower thirds should match the tone and style of your video, as well as the platform and device where it will be viewed. For example, if your video is formal and corporate, you might want to use a serif font that conveys authority and professionalism. If your video is casual and fun, you might want to use a sans serif font that conveys friendliness and simplicity. You should also make sure that your font is legible and clear, especially on smaller screens. Avoid fonts that are too thin, too fancy, or too similar to the background color.

2 Tip 2: Use contrast and alignment

Contrast and alignment are important for making your titles and lower thirds stand out and look neat. You should use a color that contrasts well with the background, but not too much that it distracts from the speaker or the video content. You should also align your titles and lower thirds with the edges of the frame, the rule of thirds, or the speaker's eyes, depending on the composition of your shot. Avoid placing your titles and lower thirds in the center of the screen, as this can create a visual conflict with the speaker's face.

3 Tip 3: Keep it short and simple

The main purpose of your titles and lower thirds is to provide relevant and concise information about the speaker and the video topic. You should avoid using too many words, too many lines, or too much detail that can clutter your screen and overwhelm your viewers. Instead, you should focus on the most important and relevant information, such as the speaker's name, title, company, or testimonial quote. You should also use simple and clear language that is easy to read and understand.

4 Tip 4: Time it right

Timing is crucial for editing titles and lower thirds for testimonials and reviews. You should make sure that your titles and lower thirds appear and disappear at the right moments, without interrupting the flow of the video or the speaker's speech. A good rule of thumb is to introduce your titles and lower thirds when the speaker first appears on the screen, and to remove them when the speaker finishes talking or changes the topic. You should also avoid having your titles and lower thirds on the screen for too long or too short, as this can either bore or confuse your viewers.

5 Tip 5: Add some animation and motion

Adding some animation and motion to your titles and lower thirds can make your video more dynamic and interesting. You can use subtle and smooth transitions, such as fades, slides, or wipes, to introduce and exit your titles and lower thirds. You can also use some motion graphics, such as shapes, icons, or logos, to enhance your titles and lower thirds and to reinforce your brand identity. However, you should be careful not to overdo it and to keep your animation and motion consistent and coherent with your video style and message.

6 Tip 6: Review and test your titles and lower thirds

The final tip for editing titles and lower thirds for testimonials and reviews is to review and test your titles and lower thirds before publishing or sharing your video. You should check for any spelling, grammar, or punctuation errors, as well as any inconsistencies or inaccuracies in your information. You should also test your titles and lower thirds on different devices, platforms, and resolutions, to make sure that they are visible, readable, and appealing to your target audience.