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What are some budgeting strategies for event production that align with the circular economy of tourism?

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Event production is a creative and complex process that involves planning, designing, and delivering memorable experiences for different audiences and purposes. However, it also comes with a high environmental and social cost, as events generate large amounts of waste, emissions, and resource consumption. How can event producers align their budgeting strategies with the circular economy of tourism, which aims to reduce, reuse, and recycle resources and create positive impacts for local communities and ecosystems? Here are some tips to help you achieve more sustainable and cost-effective event production.

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melinda brindicci

PR & Marketing Manager (Italy, Turkey, Cyprus) - China National Tourism Office- Ministry of Culture and Tourism of…

1 Choose a suitable venue

One of the most important budgeting decisions for event production is selecting a venue that meets your needs and values. A suitable venue should have adequate space, facilities, accessibility, and safety for your event, but also demonstrate environmental and social responsibility. Look for venues that have green certifications, use renewable energy sources, implement waste management and water conservation practices, and support local suppliers and communities. Choosing a sustainable venue can help you save money on energy bills, reduce your carbon footprint, and enhance your reputation and credibility.

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melinda brindicci

PR & Marketing Manager (Italy, Turkey, Cyprus) - China National Tourism Office- Ministry of Culture and Tourism of People's Republic of China
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One budgeting strategy for event production that aligns with the circular economy of tourism is to focus on reducing waste and reusing materials. This can be achieved by using sustainable materials for event signage and promotional materials. Another strategy is to incorporate eco-friendly transportation options for attendees, such as encouraging public transportation or providing bike parking. This not only reduces the environmental impact of the event but also promotes sustainable tourism practices. Finally, consider partnering with local businesses and organizations that share a commitment to sustainability. This can help to reduce costs while also building relationships with like-minded organizations that can support future events.

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2 Opt for digital and hybrid formats

Another way to align your budgeting strategies with the circular economy of tourism is to embrace digital and hybrid formats for your event production. Digital and hybrid events use online platforms and tools to deliver content and engage audiences remotely, reducing the need for physical travel, accommodation, and materials. Digital and hybrid events can help you lower your expenses, reach a wider and more diverse audience, and increase your flexibility and resilience. However, they also require careful planning, design, and execution to ensure quality, accessibility, and security.

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melinda brindicci

PR & Marketing Manager (Italy, Turkey, Cyprus) - China National Tourism Office- Ministry of Culture and Tourism of People's Republic of China
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With the rise of technology, it's becoming more common to move away from traditional paper-based formats and embrace digital options. This not only saves paper but also makes it easier to access and share information. Hybrid formats, which combine both digital and paper-based elements, can also be a great option for those who prefer the feel of paper but also want the convenience of digital formats.

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3 Use reusable and recyclable materials

A major source of waste and cost for event production is the use of single-use and disposable materials, such as plastic bottles, cups, plates, cutlery, napkins, banners, flyers, and badges. To avoid this, you can opt for reusable and recyclable materials that can be cleaned, repaired, or repurposed after the event. For example, you can use reusable water bottles, mugs, glasses, dishes, utensils, and napkins, and provide water refill stations and compost bins. You can also use digital or biodegradable signage, invitations, and tickets, and collect and donate any leftover materials to local charities or organizations.

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4 Collaborate with local partners

Another budgeting strategy that aligns with the circular economy of tourism is to collaborate with local partners that share your vision and values. Local partners can include suppliers, vendors, sponsors, speakers, performers, volunteers, media, and influencers that can provide goods, services, support, and exposure for your event. Collaborating with local partners can help you reduce your transportation and logistics costs, boost your local economy and social impact, and create long-term relationships and networks.

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5 Measure and communicate your impact

Finally, to align your budgeting strategies with the circular economy of tourism, you need to measure and communicate your impact. Measuring your impact means collecting and analyzing data on your event's performance, outcomes, and effects on the environment and society. Communicating your impact means sharing your results, achievements, and learnings with your stakeholders, audience, and public. Measuring and communicating your impact can help you improve your accountability, transparency, and credibility, as well as identify areas for improvement and innovation.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Karla M Fidelis

Planejamento de Eventos | Jornalismo |Marketing & Growth | Roteirista | Marketing Digital
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Fa?a um planejamento com base nas entregas do ano anterior. Ter sustentabilidade or?amentária ajuda muito a mapear fornecedores locais, identificar gastos desnecessários e provisionar o que faz sentido.

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What are some budgeting strategies for event production that align with the circular economy of tourism?

1

2

3

4

5

6

1 Choose a suitable venue

2 Opt for digital and hybrid formats

3 Use reusable and recyclable materials

4 Collaborate with local partners

5 Measure and communicate your impact

6 Here’s what else to consider

Event Production

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What are some budgeting strategies for event production that align with the circular economy of tourism?

1

2

3

4

5

6

1 Choose a suitable venue

2 Opt for digital and hybrid formats

3 Use reusable and recyclable materials

4 Collaborate with local partners

5 Measure and communicate your impact

6 Here’s what else to consider

Event Production

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