What are some of the best practices for using images and graphics in your email design?

1 Choose relevant and high-quality images

The images and graphics you use in your email design should support your message, not distract from it. Choose images that are relevant to your topic, audience, and purpose, and avoid generic or clichéd ones. Make sure your images are high-quality, clear, and crisp, and avoid pixelated, blurry, or distorted ones. Use a consistent style and tone for your images and graphics, and align them with your brand identity and voice.

3 Balance your images and graphics with text

While images and graphics can enhance your email design, they should not replace or overwhelm your text. Your email should still have a clear and concise text content that conveys your main message and call to action. Balance your images and graphics with text by using a suitable layout, spacing, and hierarchy. Use a layout that allows your images and graphics to complement your text, not compete with it. Use spacing to create contrast and clarity between your images, graphics, and text. Use hierarchy to emphasize the most important elements of your email design, such as headlines, subheadings, and buttons.

4 Test your email design before sending

Before you send your email to your recipients, you should test your email design to make sure it looks good and works well. Testing your email design will help you identify and fix any issues with your images and graphics, such as broken links, missing alt text, or poor resolution. You can use various tools and methods to test your email design, such as previewing it on different devices and browsers, sending it to yourself or a colleague, or using an email testing service. Testing your email design will help you ensure your email etiquette, readability, and deliverability.

5 Follow the copyright and privacy rules

Using images and graphics in your email design also means respecting the copyright and privacy rules of the sources and subjects of your images and graphics. You should only use images and graphics that you have the permission or license to use, and give proper credit and attribution to the original creators or owners. You should also avoid using images and graphics that contain personal or sensitive information, such as faces, names, or addresses, without the consent of the people involved. Following the copyright and privacy rules will help you avoid legal troubles and ethical dilemmas.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?