What are some best practices for testing and measuring the impact of your tagline changes?

由人工智能和领英社区提供技术支持

Your tagline is a powerful tool to communicate your brand identity, value proposition, and personality. It can help you attract, engage, and retain your target audience. But how do you know when it's time to update your tagline, and how do you do it effectively? In this article, we'll share some best practices for testing and measuring the impact of your tagline changes, and some tips for creating a fresh and memorable tagline that reflects your brand evolution.

此文章中的业界达人

由社区从 11 条内容中精选。了解更多

Adriana Vazquez

Gerente de Mercadotecnia | E-commerce y estrategias de marketing
Fernanda Sobral

Branding & Identidade Visual para marcas de luxo
Gjergj Mero

Promise to help you grow, until you can afford someone better than me | Creative Copywriting | Digital Marketing &…

1 Why change your tagline?

Taglines are not meant to be stagnant and unalterable; they should adapt to your brand, market, and customers. Revising your tagline can help you remain pertinent and up-to-date in a dynamic and competitive environment, refresh your brand image, emphasize new features, benefits, or values that you offer, separate yourself from your competitors or imitators, and connect with new segments or niches of your audience. However, changing your tagline too frequently or drastically can have adverse effects such as confusing or alienating existing customers, weakening your brand recognition and loyalty, losing your unique selling proposition or voice, and creating inconsistency or ambiguity in your brand message. It is essential to have a sound strategy and rationale for changing your tagline as well as a reliable way to assess its impact.

添加您的观点

Adriana Vazquez

Gerente de Mercadotecnia | E-commerce y estrategias de marketing
举报内容
Sin duda alguna hay eslogan memorables que marcan a una campa?a o a una marca en particular... sin embargo es viable que se cambie con el tiempo conforme vaya evolucionando las audiencias y el entorno.

已翻译

赞
Fernanda Sobral

Branding & Identidade Visual para marcas de luxo
举报内容
O slogan de uma marca deve ser uma frase memorável, única e cativante que destaca um aspecto específico da sua empresa e evoca instantaneamente a imagem da sua marca na mente dos consumidores . Ajuda você a permanecer na mente de seus clientes existentes, chamar a aten??o de clientes em potencial e aumentar o conhecimento da marca. Uma empresa deve considerar atualizar ou alterar o seu slogan quando este já n?o refletir a vis?o, miss?o ou proposta de valor da empresa.

已翻译

赞
Gjergj Mero

Promise to help you grow, until you can afford someone better than me | Creative Copywriting | Digital Marketing & Content Strategy | Brand Audit | Rock'nRoll Rebel
举报内容
Changing a tagline is like updating your wardrobe—it should reflect your current style and fit the occasion. But remember, just as you wouldn't wear a tuxedo to a beach party, don't change your tagline too often or drastically. It can confuse your audience and dilute your brand's essence. Think of it as a strategic refresh rather than a complete overhaul. Test it with your core audience first and measure its impact through engagement metrics and customer feedback. Love and light.

已翻译

赞
Gregory Kohs ??

Owner of Research Biz and Phrase Database
举报内容
A useful resource or platform for browsing thousands of verified product slogans and taglines (as well as company mottos) is the Phrase Database. Through search look-ups, the marketing professional can get more ideas for brainstorming, or head off duplication before even entering the testing phase.

已翻译

赞

2 How to test your tagline?

Before launching a new tagline, it’s important to ensure that it resonates with your audience, conveys the intended message, and supports brand goals. To test your tagline, you can conduct surveys or interviews with customers and ask for their ratings, rankings, or comments. Additionally, you can run A/B tests or split tests on websites, landing pages, ads, or social media and compare the performance metrics of different variations. You can also use online tools or platforms to generate and analyze taglines based on data and feedback. Finally, seek feedback from internal teams, partners, or experts to get their opinions, suggestions, or insights on your tagline choices. It’s essential to test your tagline with a representative sample of your target audience and use both quantitative and qualitative data to evaluate its effectiveness.

添加您的观点

Fernanda Sobral

Branding & Identidade Visual para marcas de luxo
举报内容
Ao analisar os slogans, pergunte-se: qual é a mensagem principal ou proposta de valor? Como ele se diferencia dos outros ou aborda um ponto problemático? é cativante, memorável ou persuasivo? Combina com o nome da marca, tom e personalidade?

已翻译

赞

加载更多内容

3 How to measure the impact of your tagline change?

Once you have selected and implemented your new tagline, it is essential to monitor and measure its impact on your brand performance. Brand awareness, perception, engagement, and loyalty are all indicators that can be used to assess the tagline’s effectiveness. Surveys, web analytics, customer feedback, and competitor analysis are some of the methods and tools you can use to measure the indicators. It is important to measure the impact of your tagline change over a sufficient period of time and attribute the results to your tagline change as much as possible.

添加您的观点

Fernanda Sobral

Branding & Identidade Visual para marcas de luxo
举报内容
Para testar seu slogan, você pode realizar pesquisas ou entrevistas com clientes e solicitar suas classifica??es, classifica??es ou comentários . Além disso, você pode executar testes A/B ou testes A/B em sites, landing pages, anúncios ou mídias sociais e comparar as métricas de desempenho de diferentes varia??es.

已翻译

赞

4 How to create a fresh and memorable tagline?

Creating a new tagline is no small feat. It requires creativity, clarity, and consistency. To craft an effective tagline that reflects your brand evolution, keep it short and simple. Aim for something that is concise, catchy, and easy to remember. Make sure it is relevant and meaningful, conveying the unique value or message of your brand. Additionally, make it distinctive and memorable through wordplay, rhyme, humor, emotion, or storytelling. Also ensure that your tagline is consistent and coherent with your brand name, logo, voice, tone, and personality. Utilize the same tagline across all your touchpoints and channels to integrate it into your brand story and strategy. Your tagline should be more than just a slogan or motto; it should be a powerful expression of your brand identity and value proposition that helps you connect with your audience and grow your business.

添加您的观点

Fernanda Sobral

Branding & Identidade Visual para marcas de luxo
举报内容
Um slogan de sucesso deve ser curto, impactante e fácil de lembrar . Esforce-se para ser breve e, ao mesmo tempo, capturar a essência da sua marca e seus principais benefícios. Use palavras poderosas, rimas, alitera??es ou jogos de palavras para destacá-lo.

已翻译

赞
Gjergj Mero

Promise to help you grow, until you can afford someone better than me | Creative Copywriting | Digital Marketing & Content Strategy | Brand Audit | Rock'nRoll Rebel
举报内容
The most effort should go towards the story the tagline tells. And the more relatable to the brand persona, the better. It's the most fascinating part of the whole brand building in my experience. Especially when all work is complete, and you stare at the void and chew lines in your head. I would do that for free if they let me.

已翻译

赞
Ashley Hunter

Marketing and Branding Leader | Experience Building Marketing Operations and Strengthening Brand Presence
举报内容
Taglines are great for enhancing your brand and its messaging. The tagline should be short and sweet so that it is memorable. When changing your tagline, you should consider the current market and how your customers interact with and think of your brand. Your tagline should not be so trendy that it becomes outdated quickly; it should be crafted in a way that has longevity. The tagline should feel positive to your customers and leave them feeling good about your brand.

已翻译

赞

5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

Fernanda Sobral

Branding & Identidade Visual para marcas de luxo
举报内容
Um bom slogan deve suscitar uma resposta do seu público . Deve fazer um ou mais dos seguintes procedimentos: Esclarecer (o que você faz, como está posicionado, etc.) Expressar um atributo importante da marca.

已翻译

赞

Brand Identity

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

What are some best practices for testing and measuring the impact of your tagline changes?

1

2

3

4

5

1 Why change your tagline?

2 How to test your tagline?

3 How to measure the impact of your tagline change?

4 How to create a fresh and memorable tagline?

5 Here’s what else to consider

Brand Identity

给文章评分

感谢您的反馈

更多Brand Identity相关文章

更多相关阅读内容