What are some best practices for shooting video interviews?

1 Choose the right location

The location of your video interview can have a big impact on the sound, lighting, and background of your video. Ideally, you want to choose a location that is quiet, well-lit, and relevant to the topic of your interview. Avoid places that have too much noise, glare, or distraction, such as busy streets, windows, or screens. If possible, scout the location beforehand and test the audio and video quality with your equipment.

2 Prepare your equipment

Before you start shooting, make sure you have all the equipment you need and that it is working properly. Depending on your budget and style, you may need a camera, tripod, microphone, headphones, lights, and batteries. Check the settings of your camera and microphone and adjust them according to the lighting and sound conditions of your location. Also, have some backup equipment in case something fails or runs out of power.

3 Frame your subject

One of the most important aspects of shooting video interviews is how you frame your subject in the shot. You want to make sure that your subject is in focus, has enough headroom and eye space, and is aligned with the rule of thirds. The rule of thirds is a guideline that divides the frame into nine equal parts and suggests that you place your subject along one of the vertical or horizontal lines or at one of the intersections. This creates a more balanced and interesting composition than placing your subject in the center of the frame.

4 Use the right angle and distance

Another factor that affects the quality and mood of your video interview is the angle and distance of your camera from your subject. The angle of your camera can influence how your subject appears in terms of height, power, and emotion. For example, a low angle can make your subject look taller and more dominant, while a high angle can make them look smaller and more vulnerable. The distance of your camera can also affect how your subject relates to the viewer and the environment. For example, a close-up can create a sense of intimacy and detail, while a wide shot can show more context and perspective.

5 Ask open-ended questions

The content and quality of your video interview also depend on the questions you ask your subject. You want to ask open-ended questions that encourage your subject to share their thoughts, feelings, and stories in a natural and engaging way. Avoid yes-or-no questions, leading questions, or multiple questions that can limit or confuse your subject's response. Also, prepare your questions beforehand and research your subject's background and expertise, but be flexible and adaptable to follow up on interesting or unexpected answers.

6 Be a good listener

Finally, shooting video interviews requires you to be a good listener and a respectful interviewer. You want to show your interest and attention to your subject by maintaining eye contact, nodding, and smiling. You also want to avoid interrupting, correcting, or judging your subject's answers, unless you need to clarify something or challenge them respectfully. Remember that your goal is to capture your subject's authentic voice and perspective, not your own.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?