What are some best practices for live streaming on mobile devices?

A great live stream example I have seen especially over on TikTok is a live stream of their direct niche subject, showing they're clearly passionate about that niche, engage with their community. You clearly have to know your audience and where they hang out to know where to stream. Focus on your strong points.

Consider these factors when making your choice: Target Audience: Identify your ideal viewers and select a platform where they are most active. For example, TikTok might be better for a younger audience, while LinkedIn could be more suitable for professionals. ? Content Type: Different platforms cater to specific content formats. Gaming is popular on Twitch, while educational content might thrive on YouTube Live. Monetization Goals: Evaluate each platform's monetization options, such as ads, subscriptions, donations, or merchandise sales. Platform Features: Consider factors like video quality, live chat options, interactive features, and analytics. Ease of Use: Some platforms are more user-friendly than others, especially for beginners.

Fully agree with planning your content. That saying "Fail to plan, Plan to fail" rings true. If you do not have content planned you have no structure, may forget, get lost in the moment or have to freestyle, which yes is not bad BUT your audience may then be able to tell, especially if you are not 100% confident about your subject when talking to people.

I'd say plan your content but don't overscript it. If you do, you may as well have pre-recorded rather than got live. The UK Prime Minister recently went live on LinkedIn for the first time and it was a painfully scripted effort, with pre selected questions. It failed to make use of the benefits of live. There was no responsiveness, no interaction with viewers, etc. A big shame. Rather than scripting, put a couple of bullet points on a Post-It note and stick it next to the camera so you can read it while still appearing to look at the audience. Trust yourself to be able to deliver the expert message and let the rest of it flow as much as you can.

Agree with this. Yes, your phone may have the best camera, but even the commercials that were "shot with an iPhone" had a full experienced production team and all the extra equipment behind it.

Don’t forget to complete your settings for DND mode on your device(s)! This helps mitigate any notifications to the background, to reduce risk of host distraction as well as connectivity disruption.

Optimize Your Equipment and Settings To achieve high-quality live streams on your mobile device, focus on these key elements: Internet Connection: Prioritize strong, stable Wi-Fi or 4G for uninterrupted streaming. Device Stability: Use a tripod or stabilizer to prevent shaky footage. Camera and Lighting: Adjust camera angle for flattering shots and ensure optimal lighting. Audio Quality: Invest in an external microphone to enhance sound clarity. Background: Choose a clean and clutter-free background for professional appeal.

Agree, One thing I have noticed and is helpful Is to add reminders in your working space to engage with your audience, as when in that moment of streaming you can get lost in the moment

The platform here is critical. Using a third-party platform to simulcast to multiple channels will limit where you can post replies to. Think about that upfront and make a judgement as to where you need to be versus where the native stream will serve you better.

Engage with Your Viewers Building a strong connection with your audience is vital for live streaming success. Welcome and Interact: Greet viewers warmly, introduce yourself and your content. Encourage questions, comments, and participation. Active Listening: Respond promptly and genuinely to viewer interactions. Address questions, comments, and concerns. Build Community: Create a sense of belonging by using viewers' names, thanking them for their support, and acknowledging their contributions. Read the Room: Pay attention to viewer feedback and adjust your content or pace accordingly. Encourage Participation: Use polls, quizzes, or challenges to involve viewers actively.

One thing I found helpful is to take advantage of the interactive nature of live streaming to engage with your viewers and foster a sense of community. You can encourage your viewers to ask questions, share their opinions, or participate in polls or contests, and respond to their comments and feedback in real-time. By doing so, you can create a more personalized and engaging experience for your viewers, and build a loyal and supportive audience that can help you grow your brand and achieve your goals.

Add Value and Variety To keep your audience engaged and coming back for more, offer valuable and diverse content. Provide Value: Share informative, entertaining, or educational content that benefits your viewers. Showcase Expertise: Demonstrate your knowledge and skills in your field. Personality and Passion: Let your authentic self shine through in your delivery. Content Variety: Experiment with different live stream formats to cater to diverse interests. Audience Engagement: Encourage viewer participation through Q&As, polls, and challenges. Consistency: Maintain a regular posting schedule to build anticipation. Collaboration: Partner with other creators to expand your reach and audience.