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What are some best practices for designing a flexible and adaptable store layout?

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As a visual merchandiser, you know how important it is to create a store layout that attracts customers, showcases your products, and encourages sales. But how do you design a layout that is flexible and adaptable to changing seasons, trends, and customer preferences? In this article, we will share some best practices for creating a store layout that can easily adjust to different scenarios and needs.

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Paola R.

Analisis de Tendencias en Radical Inc | Experta en Presentacion Visual e Innovación en Retail Aumento de ventas en un…
Lucas Giraldo Mejía

Brand Experience Manager | MBA Candidate
Paula Bertrand

Experta en Visual Merchandising | Co-Fundadora Be Consultoras | Ayudo a líderes de marcas de retail a lograr una…

1 Understand your customer flow

The first step to designing a flexible and adaptable store layout is to understand how your customers move and behave in your store. You want to create a layout that guides them through a logical and engaging path, from the entrance to the checkout. To do this, you need to analyze your customer flow data, such as foot traffic, dwell time, conversion rate, and basket size. You can use tools like heat maps, video analytics, or customer surveys to collect this data and identify the hot and cold zones, bottlenecks, and opportunities in your store.

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Paola R.

Analisis de Tendencias en Radical Inc | Experta en Presentacion Visual e Innovación en Retail Aumento de ventas en un 20% con dise?os de tienda innovadores y exhibiciones estratégicas
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Lo principal es comenzar por analizar los datos de flujo de clientes, tráfico peatonal, tiempo de permanencia, tasa de conversión. Encuestas de clientes para recopilar información personalizada. Identificar y reconocer zonas calientes y frías, áreas a mejora en los espacios de latienda.

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Lucas Giraldo Mejía

Brand Experience Manager | MBA Candidate
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Understanding how customers move through your store is fundamental. Observation: Spend time observing and analyzing customer movement patterns. Identify high-traffic areas and bottlenecks. Customer Journey Mapping: Create a map of the customer journey from entry to exit, noting key touchpoints and areas where customers tend to spend more time. Data Utilization: Use sales data and customer feedback to understand which areas are most engaging and which products attract the most attention.

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Paula Bertrand

Experta en Visual Merchandising | Co-Fundadora Be Consultoras | Ayudo a líderes de marcas de retail a lograr una estandarización visual y una optimización en sus puntos de ventas con el método Visual Retail Boost
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Hay ciertas reglas de base que ya están establecidas en las tiendas de retail , como por ejemplo siempre identificar que en el recorrido del cliente hay áreas frias y áreas calientes, espacioso de impulso y espacios de destino. Pero a la hora de dise?ar el flujo del cliente tambien es importante comprender la zona geografica en donde se encuentra el local comercial, que marcas tiene como adyacencia, los flujos de acceso a ese sector. Siempre de debe partir desde el macro hasta llegar al micro.

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2 Choose a suitable floor plan

The next step is to choose a floor plan that suits your store size, shape, product range, and customer flow. There are different types of floor plans, such as grid, loop, free-flow, and mixed. Each one has its own advantages and disadvantages, depending on your goals and objectives. For example, a grid layout is efficient and easy to navigate, but it can be boring and predictable. A free-flow layout is creative and flexible, but it can be confusing and chaotic. A mixed layout combines elements of different layouts to create a balanced and dynamic store environment.

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Lucas Giraldo Mejía

Brand Experience Manager | MBA Candidate
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Selecting the right floor plan is essential for maximizing space and improving customer experience. Grid Layout: Ideal for stores with a lot of merchandise, like supermarkets, as it allows for efficient organization and easy navigation. Free-Flow Layout: Best for boutique stores, promoting exploration and a relaxed shopping experience. Loop Layout: Encourages customers to follow a defined path, ensuring they see a wide variety of products. This decision needs to be made depending on your product and the experience you want your customers have

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Paula Bertrand

Experta en Visual Merchandising | Co-Fundadora Be Consultoras | Ayudo a líderes de marcas de retail a lograr una estandarización visual y una optimización en sus puntos de ventas con el método Visual Retail Boost
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El dise?o del plano va a depender siempre del tipo de categoria que venda la marca, por ejemplo si la marca vende productos electrónicos el flujo debe ser muy claro y directo ya que generalmente son productos de destino. Si la marca vende productos de moda, probablemente el plano tendrá un recorrido mas suelto donde invite al cliente a tenerse en cierto rincones de la tienda dado que hay un porcentaje de producto mas impulsivos. Es super importante primero conocer la marca y empaparse del producto de vende.

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Emilie Miquelestorena

Je con?ois pour les marques inspirantes des points de vente inoubliables et performants | Consultante merchandising et expérience client - Formatrice LSA - Ex Maisons du Monde |
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To ensure that your store can truly evolve over time, anticipate this flexibility from the outset. For example, install a single type of flooring to minimize constraints. Plan for grid-like lighting rails across your entire sales floor with adjustable spotlights. Ensure there are enough power outlets so that you can potentially move sales computers around as needed. In short, reduce constraints and fixed elements to maintain adaptability.

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3 Use modular fixtures and displays

One of the key elements of a flexible and adaptable store layout is to use modular fixtures and displays that can be moved, rearranged, and customized according to your needs. Modular fixtures and displays are units that can be assembled and disassembled in different ways, such as shelves, racks, tables, bins, or cubes. They allow you to change the look and feel of your store without investing in new furniture or equipment. You can use modular fixtures and displays to create different zones, themes, or stories in your store, as well as to highlight new arrivals, bestsellers, or promotions.

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Lucas Giraldo Mejía

Brand Experience Manager | MBA Candidate
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Modular fixtures and displays offer flexibility and ease of reconfiguration. Adjustable Shelving: Use shelving units that can be easily adjusted in height and layout to accommodate different products. Portable Fixtures: Incorporate movable racks, tables, and display units that can be reconfigured as needed. Customizable Elements: Implement fixtures that can be easily personalized to highlight seasonal items or promotional products.

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Paula Bertrand

Experta en Visual Merchandising | Co-Fundadora Be Consultoras | Ayudo a líderes de marcas de retail a lograr una estandarización visual y una optimización en sus puntos de ventas con el método Visual Retail Boost
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Hace ya un par de a?o la tendencia ha mutado en dise?ar mobiliarios que sean muy flexibles y modulares, esto debido al constante cambio del retail y a la rapidez que llegan las nuevas tendencias. Es muy importante darle personalidad a los muebles y generar identidad de marca manteniendo la flexibilidad y fuincionalidad de los muebles, incluso desarrollar ciertos elementos que a la larga no serán tan flexibles pero si impactan positivamente la imagen e identidad de marca , ya que la tienda completa no puede verse monótona , tiene que tener algunos sectores que tengan mas visibilidad en cuanto a imagen.

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4 Incorporate digital signage and interactive elements

Another way to make your store layout more flexible and adaptable is to incorporate digital signage and interactive elements that can be updated and changed easily. Digital signage and interactive elements are devices that display digital content, such as images, videos, or animations, or allow customers to interact with them, such as touch screens, kiosks, or tablets. They can help you create a more engaging and immersive store experience, as well as to communicate your brand message, product information, or offers. You can use digital signage and interactive elements to create different moods, atmospheres, or emotions in your store, as well as to collect customer feedback or data.

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Lucas Giraldo Mejía

Brand Experience Manager | MBA Candidate
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Digital elements can enhance the shopping experience and provide dynamic adaptability. Digital Signage: Use screens that can display rotating content, including promotions, new arrivals, and interactive guides. Interactive Displays: Integrate touchscreens or augmented reality features that allow customers to explore product information, reviews, and customization options. Beacon Technology: Utilize beacons to send personalized offers and information to customers' smartphones as they move through the store.

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Paula Bertrand

Experta en Visual Merchandising | Co-Fundadora Be Consultoras | Ayudo a líderes de marcas de retail a lograr una estandarización visual y una optimización en sus puntos de ventas con el método Visual Retail Boost
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En general los soportes que se utilicen en las tiendas debe tener un grado de flexibilidad para que muestre la informacion correcta, de forma atractiva pero también deben ser rentabes a lo largo del tiempo. Identificar bien que tipo de soporte para la se?aletica es un desafío que debe estár en tu plan de trabajo, combinar la funcionalidad, rentabilidad y mostrar informacion atractiva a los consumidores.

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5 Test and optimize your store layout

The final step to designing a flexible and adaptable store layout is to test and optimize it regularly. You want to make sure that your store layout is working for you and your customers, and that it is achieving your desired results. To do this, you need to measure and monitor your store performance indicators, such as sales, traffic, conversion, dwell time, basket size, or customer satisfaction. You can use tools like A/B testing, split testing, or multivariate testing to compare different versions of your store layout and see which one performs better. You can also use customer feedback, reviews, or ratings to get insights into what your customers like or dislike about your store layout.

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Paola R.

Analisis de Tendencias en Radical Inc | Experta en Presentacion Visual e Innovación en Retail Aumento de ventas en un 20% con dise?os de tienda innovadores y exhibiciones estratégicas
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Recopilar comentarios y rese?as de clientes para identificar áreas de mejora en el dise?o de la tienda, la opinión y percepción e los clientes es de gran valor.

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Lucas Giraldo Mejía

Brand Experience Manager | MBA Candidate
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A/B Testing: Experiment with different layouts and track performance metrics to identify the most effective setup. Customer Feedback: Regularly solicit feedback from customers about their shopping experience Performance Metrics: Monitor sales data, dwell time, and other relevant metrics to assess the impact of layout changes. Accessibility: Ensure your layout is accessible to all customers, including those with disabilities. Wider aisles, clear signage, and accessible fixtures are crucial. Flexibility for Events: Design your layout to accommodate in-store events or pop-up shops.

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Paula Bertrand

Experta en Visual Merchandising | Co-Fundadora Be Consultoras | Ayudo a líderes de marcas de retail a lograr una estandarización visual y una optimización en sus puntos de ventas con el método Visual Retail Boost
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Es por esto la importancia de desarrollar dise?os eficientes, flexibles y que sean rentables para las marcas dado que el cambio es constante en el retail y según el comportamiento de los clientes y de la venta es que los dise?os deben ser flexibles en un gran porcentaje sin perder lo atractivo, innvodor y fiel al adn de marca.

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What are some best practices for designing a flexible and adaptable store layout?

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3

4

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1 Understand your customer flow

2 Choose a suitable floor plan

3 Use modular fixtures and displays

4 Incorporate digital signage and interactive elements

5 Test and optimize your store layout

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