What are some best practices for designing a brand style guide?

3 Define your typography

Another essential component of your brand style guide is your typography. Typography is the art and technique of arranging and displaying text. It can affect the readability, clarity, and personality of your brand's content. To define your typography, you need to select the fonts, sizes, weights, and styles that suit your brand's identity and tone. You should have a hierarchy of fonts for different levels of headings, subheadings, body text, and captions. You should also provide guidelines on the alignment, spacing, and formatting of your text.

4 Create your logo

Your logo is the visual symbol of your brand. It is the first thing that people notice and remember about your brand. It can communicate your brand's name, essence, and value proposition. To create your logo, you need to design a simple, memorable, and scalable graphic that reflects your brand's identity and message. You should also have variations of your logo for different sizes, backgrounds, and contexts. You should also define the minimum size, clear space, and placement of your logo.

5 Select your images

Images are another powerful way to express your brand's identity and story. They can capture attention, evoke emotions, and illustrate concepts. To select your images, you need to choose the style, quality, and tone that match your brand's identity and content. You should also have a consistent and coherent theme, filter, and composition for your images. You should also provide guidelines on the size, resolution, and format of your images.

6 Document your guidelines

The final step of designing your brand style guide is to document and organize your guidelines in a clear and concise way. You need to explain the purpose, principles, and rules of your brand style guide. You need to provide examples, dos and don'ts, and best practices for each element. You need to make your brand style guide easy to access, update, and share. You need to ensure that your brand style guide is aligned with your brand's strategy and vision.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?