What are some of the best practices for content marketing on emerging platforms, such as TikTok or Clubhouse?

1 Know your audience

The first step to successful content marketing on any platform is to know your audience. Who are they? What are their interests, pain points, and goals? How do they consume content and interact with brands? You can use analytics tools, surveys, and social listening to gain insights into your target market. For example, TikTok users are mostly Gen Z and millennials who enjoy short, entertaining, and creative videos. Clubhouse users are mostly professionals and entrepreneurs who value high-quality audio conversations and networking opportunities. Knowing your audience will help you tailor your content to their preferences and needs.

3 Optimize your profile

Another important practice is to optimize your profile on each platform. Your profile is your first impression and your opportunity to introduce your brand and attract followers. You need to make sure your profile is consistent, clear, and compelling. For example, on TikTok, you need to use a catchy username, a high-quality profile picture, a short and catchy bio, and a link to your website or other social media accounts. On Clubhouse, you need to use a professional photo, a detailed and keyword-rich bio, and a link to your Twitter or Instagram account. Optimizing your profile will help you build trust and credibility with your audience.

4 Be authentic and engaging

One of the key factors that differentiate emerging platforms from traditional ones is the level of authenticity and engagement they demand. You need to create content that is genuine, relatable, and human. You need to avoid being too salesy, boring, or robotic. You need to show your brand personality, voice, and values. You also need to engage with your audience and encourage them to interact with your content. For example, on TikTok, you can use hashtags, challenges, duets, comments, and live streams to connect with your audience. On Clubhouse, you can invite speakers, ask questions, share insights, and join clubs to network with your audience. Being authentic and engaging will help you create loyal fans and advocates for your brand.

5 Experiment and learn

The final practice is to experiment and learn from your content marketing on emerging platforms. These platforms are constantly evolving and changing, so you need to be flexible and adaptable. You need to try new things, test different ideas, and measure your results. You need to see what works and what doesn't, and what resonates with your audience and what doesn't. You also need to learn from other brands, influencers, and creators who are successful on these platforms. You need to observe their strategies, tactics, and best practices. Experimenting and learning will help you improve your content marketing and stay ahead of the competition.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?