What Social Selling metrics should you track when starting out?

2 Social Reach and Influence

Your social reach and influence are metrics that show how many people you can reach and impact with your social media posts. They include metrics such as followers, connections, impressions, views, likes, comments, and shares. These metrics indicate how well you are building your personal brand, attracting your target audience, and creating awareness and interest in your offer. You can track these metrics on each social platform you use, such as LinkedIn, Twitter, Facebook, or Instagram. Aim to grow your social reach and influence by posting consistently, using hashtags, keywords, and tags, and joining relevant groups and communities.

3 Social Engagement Rate

Your social engagement rate is a metric that shows how much interaction your social media posts generate from your audience. It is calculated by dividing the total number of engagements (likes, comments, shares, etc.) by the total number of impressions or views. This metric indicates how well you are creating value, sparking conversations, and building relationships with your prospects. You can track this metric on each social platform you use, or use a tool like Hootsuite or Buffer to get a consolidated view. Aim to improve your social engagement rate by posting high-quality content, asking questions, responding to comments, and using polls, quizzes, and stories.

4 Social Leads and Conversions

Your social leads and conversions are metrics that show how many prospects you generate and convert from your social media activities. They include metrics such as clicks, visits, downloads, sign-ups, appointments, demos, and sales. These metrics indicate how well you are moving your prospects along the sales funnel, from awareness to consideration to decision. You can track these metrics by using a tool like Google Analytics or HubSpot to link your social media accounts with your website and CRM. Aim to increase your social leads and conversions by adding clear and compelling calls to action, creating landing pages, offering lead magnets, and following up with your prospects.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?