What social media ad innovations do you need to know?

1 Dynamic Ads

Dynamic ads are ads that automatically show personalized content to each user based on their interests, behavior, or preferences. For example, you can use dynamic ads to show products that a user has viewed or added to their cart on your website, or to recommend similar or complementary items. Dynamic ads can help you increase your relevance, engagement, and conversions by delivering tailored messages to each user. You can create dynamic ads on platforms like Facebook, Instagram, and LinkedIn.

2 Stories Ads

Stories are short, vertical videos or images that disappear after 24 hours. They are popular among users who want to share their daily moments, emotions, and experiences. Stories ads are ads that appear between organic stories from users or pages that a user follows. They are immersive, full-screen, and interactive, allowing you to capture the attention and interest of your audience. You can use stories ads to showcase your brand personality, create urgency, or inspire action. You can create stories ads on platforms like Facebook, Instagram, Snapchat, and YouTube.

3 AR Ads

AR ads are ads that use augmented reality technology to overlay digital elements on the real world. They are interactive, engaging, and fun, allowing users to try on products, play games, or experience scenarios with your brand. For example, you can use AR ads to let users see how your products look on them, such as glasses, makeup, or clothing. You can also use AR ads to create immersive branded experiences, such as filters, effects, or lenses. You can create AR ads on platforms like Facebook, Instagram, Snapchat, and TikTok.

4 Video Ads

Video ads are ads that use video content to showcase your brand, product, or service. They are powerful, versatile, and effective, allowing you to tell a story, demonstrate value, or evoke emotions. You can use video ads to increase your brand awareness, educate your audience, or persuade them to take action. You can create video ads on platforms like Facebook, Instagram, YouTube, Twitter, and LinkedIn.

5 Carousel Ads

Carousel ads are ads that use multiple images or videos in a single ad unit. They are interactive, flexible, and creative, allowing you to showcase different aspects of your brand, product, or service. You can use carousel ads to highlight features, benefits, testimonials, or offers. You can also use carousel ads to tell a story, create a sequence, or compare options. You can create carousel ads on platforms like Facebook, Instagram, Twitter, and LinkedIn.

6 Shoppable Ads

Shoppable ads are ads that allow users to shop directly from the ad without leaving the platform. They are convenient, seamless, and conversion-oriented, allowing you to reduce friction and increase sales. You can use shoppable ads to showcase your products, collections, or catalogs. You can also use shoppable ads to offer discounts, coupons, or free shipping. You can create shoppable ads on platforms like Facebook, Instagram, Pinterest, and Snapchat.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?