What skills should you look for in a brand strategy course?

There's no solid brand without a clear understanding of its target audience. A brand strategy course that overlooks this isn't worth a penny. It should cover at least the following: - How to conduct qualitative & quantitative surveys - How to turn the results into actionable consumer insights - How to share the results with key stakeholders beyond marketing.

I am looking for how to develop a brand strategy for non Fast Moving Consumer Goods(FMGC). Unfortunately, most brands reference are FMCG and not government brands. How do build a brand for service delivery.

Brand identity and expression are definitely pivotal. Mastering creative and visual helps define and communicate a brand's essence and learning to craft a compelling brand story that resonates with your community is a must. To be equipped with the ability to create a comprehensive brand identity guide and toolkit, it is important that there is a constant effort to scrape your market and what is working

Brand vision, mission, ambition, purpose, identity, positioning, essence, etc. It's easy to get lost in the avalanche of terms A good brand strategy course should limit these and make them simple to understand. What matters most: - What is a positioning? (the foundation of brand strategy) - What are brand attributes/values (which help the brand differentiate)? - What are brand codes? (i.e the memorable elements that make the brand recognizable when it's executed: logo, colors, fonts, sonic identity, etc.)

Brand positioning and differentiation are the key and cutthroat piece of brand strategy These two skills help you to understand your unique value proposition which is foundation of your brand positioning. With these skills you will learn how to understand your target audience, then to develop a positioning statement that speaks to their needs and desires. Research your competitors. how your competitors are positioning themselves? How can you differentiate your brand from theirs?

There must be a significant emphasis on building mechanisms for listening to actions/ reactions of every person interacting with your brand.

The strategy should include how one can have values and mission which resonates with your employees, customers and partners at an emotional level.

Brand strategy courses (like mine) only make sense if they are easy to understand and help fill the gaps in “what is brand strategy” from all angles. Brand strategy is a comprehensive topic and a course can show you the path but it can almost never be the tell all truth. Use your judgement, read, listen to industry leaders on YouTube to stay updated. It’s what I do, and that’s why I created my course too with all my learnings so that individuals can navigate the field of brand strategy with ease and peace.

Today, one could be in any corner of the world and still sell products and services globally. The course should also enable thought process that aligns with the different cultural nuances one should keep in mind in developing a brand strategy. Gone are those days of one size fits all.. it’s more of a personal connect that a brand should create and the consumer should be proud of the association with the brand. Giving examples and guidance will be a crucial inclusion in the course.

I agree but another skill that should also be included is Ethical Branding. Ethical branding is a commitment to aligning a brand's values and actions with a higher purpose. Today's consumers demand more than just products; they seek alignment with their values. ESG is reshaping the terrain whereby ethical branding becomes the vehicle through which brands are embracing responsibility, creating positive impact, and securing a place in the hearts and minds of consumers. It encompasses different dimensions and subtopics should include:- ? Social Responsibility ? Regulatory Compliance ? Transparency and Authenticity ? Innovation for impact ? Environmental stewardship Have I left any subtopic under ESG? Comment below.