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What skills do you need to engage communities effectively?

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Community engagement is a key aspect of social work practice, as it involves building relationships, trust, and collaboration with diverse groups of people who share common goals, needs, or interests. Effective community engagement can enhance the quality, impact, and sustainability of social work interventions, as well as empower and advocate for the communities themselves. However, engaging communities is not a simple or straightforward task, as it requires a range of skills, knowledge, and attitudes that go beyond the individual level. In this article, we will explore some of the essential skills that you need to engage communities effectively, and how you can develop and apply them in your social work practice.

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1 Communication skills

Communication is the foundation of any community engagement process, as it enables you to exchange information, ideas, and feedback with the community members and stakeholders. Communication skills include both verbal and non-verbal aspects, such as listening, speaking, writing, body language, and cultural sensitivity. To communicate effectively with communities, you need to be clear, respectful, empathetic, and responsive. You also need to adapt your communication style and methods to suit the context, audience, and purpose of your engagement. For example, you might use different languages, formats, channels, and tools to communicate with different groups of people, depending on their preferences, needs, and access.

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Ranes Subramaniam

Financial Protection Solutions | Community Engagement & Sustainability Project Management
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The very important skill is communication, this communication skill must be developed to extend where must be able to show passion and compassion towards to the community that we are dealing with, any sort of idea, or improvement and development can only be implemented with proper expression and justification towards to the target community in which they must be understand the importance of such engagement, or else those plans will be wasted, as it wasnt communicated well and with upmost compassion towards the wellbeing goal.

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Schameek Brown

Strengthening communities changing lives
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To engage a community effectively, you need good communication skills, active listening, empathy, adaptability, and a genuine interest in understanding and addressing community needs. Additionally, skills in conflict resolution, organization, and the ability to foster a positive and inclusive environment are valuable.

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2 Relationship-building skills

Relationship-building skills are crucial for community engagement, as they help you to establish rapport, trust, and mutual understanding with the community members and stakeholders. Relationship-building skills include being respectful, honest, reliable, and supportive. You also need to show genuine interest and curiosity in the community's perspectives, experiences, and aspirations. To build strong and lasting relationships with communities, you need to be consistent, transparent, and accountable in your actions and interactions. You also need to acknowledge and address any power imbalances, conflicts, or challenges that might arise in the engagement process.

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Neelu Mehta

Community Development | GISAnalyst| Community Coordinator | Data Analyst
(已编辑)
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I am experience with 1. Strong community connections and * Building efforts to help and support each others 2. Respect individuals value 3. Develop community project where we can help community interms of economic development * Small Businesses * Team Activities * Fitness activities (example: walking groups..) *Cultural Activites

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3 Facilitation skills

Facilitation skills are important for community engagement, as they enable you to design and implement participatory and inclusive processes that involve the community members and stakeholders in decision-making, problem-solving, and action-taking. Facilitation skills include planning, organizing, leading, and evaluating community engagement activities, such as meetings, workshops, consultations, surveys, or events. To facilitate effective community engagement, you need to be flexible, creative, and adaptive. You also need to use appropriate techniques and tools to foster dialogue, collaboration, and consensus among the participants.

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4 Analytical skills

Analytical skills are essential for community engagement, as they help you to collect, interpret, and use relevant data and information to inform your engagement goals, strategies, and outcomes. Analytical skills include researching, assessing, and evaluating the community's needs, assets, opportunities, and challenges. To apply analytical skills in community engagement, you need to be critical, curious, and systematic. You also need to use reliable and valid sources and methods to gather and analyze data and information. Moreover, you need to share and discuss your findings and recommendations with the community members and stakeholders, and incorporate their feedback and input.

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Marvin Akuagwuagwu (MBA, MSc, BDS)

Oral Health| Global Public Health| Business of Health Care| Strategy
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Regarding analytical skills, I have experienced that simplicity is key to storing, managing, analyzing and sharing data. Some settings might allow for mechanisms to process and share data in robust ways, in most cases data is being stored, managed and distributed in not-so-sophisticated ways. For instance, some communities in resource-poor settings like Africa do not have systems to handle data as most people were trained in high-profile environments like universities or workplaces. However, data needs to be collected, stored, evaluated and distributed to stakeholders in the way that they are used to. Hence, the need to immerse oneself in a new environment different from what they are accustomed to avoid getting frustrated.

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5 Reflective skills

Reflective skills are valuable for community engagement, as they allow you to monitor and improve your own practice and performance, as well as the quality and impact of your engagement process and outcomes. Reflective skills include observing, recording, and reviewing your engagement activities, experiences, and results. To practice reflective skills in community engagement, you need to be self-aware, open-minded, and willing to learn. You also need to seek and accept constructive feedback and support from your colleagues, supervisors, and mentors. Furthermore, you need to identify and address any gaps, weaknesses, or areas for improvement in your engagement skills, knowledge, and attitudes.

Community engagement is a rewarding and challenging aspect of social work practice, as it requires a combination of skills, knowledge, and attitudes that can enhance your professional development and competence. By developing and applying these five skills, you can engage communities effectively and ethically, and contribute to positive social change.

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Marvin Akuagwuagwu (MBA, MSc, BDS)

Oral Health| Global Public Health| Business of Health Care| Strategy
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Reflecting on the interactions of diverse cultures and communities that I have engaged with via various platforms has helped me identify unique strengths and develop areas of weaknesses. Being of black heritage and raised in Africa, meant that I needed to work twice or sometimes three times harder and be twice as smarter to lead projects of impact in a developed country. Paying attention to the different climates that I have encountered, the way information is passed, the way feedback and criticisms are given and received and how best act professionally in a social context has changed my ideas about embracing diversity. I have learned to manage my emotions as well as those of others from diverse backgrounds whilst not losing myself.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Gladys Bolawa, MPH, CHES?

Public Health Professional | Community Health | Health Equity | Gender Equality | Education | Diversity, Equity, and Inclusion
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Cultural Humility and Cultural Competency are essential to community engagement. You should never engage with a community without doing basic research on who they are but you should also remember that your research does not actually define them in totality. Go in expecting to learn from the people themselves, listen to their stories, immerse yourself in their culture, and show them just why you can and should be trusted.

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What skills do you need to engage communities effectively?

1

2

3

4

5

6

1 Communication skills

2 Relationship-building skills

3 Facilitation skills

4 Analytical skills

5 Reflective skills

6 Here’s what else to consider

Social Work

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What skills do you need to engage communities effectively?

1

2

3

4

5

6

1 Communication skills

2 Relationship-building skills

3 Facilitation skills

4 Analytical skills

5 Reflective skills

6 Here’s what else to consider

Social Work

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