What sets your photography business apart from competitors when cold emailing potential clients?

2 Craft a catchy subject line

The subject line is the first thing your recipients will see, and it can make or break your chances of getting a response. You want to create a subject line that is clear, concise, and compelling. Avoid generic or spammy phrases like "Free photography offer" or "Best photographer in town". Instead, use a personalized and relevant subject line that captures their attention and curiosity. For example, you could use their name, mention their industry or niche, or reference something you saw on their website or social media.

3 Highlight your value proposition

The main goal of your cold email is to show your prospects how you can help them solve a problem or achieve a desired outcome with your photography skills. You need to communicate your value proposition in a clear and concise way, without sounding too salesy or pushy. Focus on the benefits and results you can deliver, not just the features and details of your services. For example, you could say something like "I help real estate agents sell more properties with stunning photos that showcase their listings" or "I create captivating portraits that capture your personality and brand".

4 Provide social proof

One of the best ways to build trust and credibility with your prospects is to provide social proof. Social proof is any evidence that shows that other people have used and enjoyed your services, such as testimonials, reviews, ratings, awards, or portfolio samples. You can include social proof in your cold email by adding a link to your website, blog, or social media accounts, where they can see your previous work and client feedback. You can also mention any relevant credentials, certifications, or publications that demonstrate your expertise and authority.

5 Include a clear call to action

The last and most important part of your cold email is the call to action. This is where you tell your prospects what you want them to do next, and why they should do it. You want to make your call to action as specific and easy as possible, so that they don't have to guess or hesitate. For example, you could ask them to reply to your email, book a free consultation, or check out your portfolio. You also want to give them a reason to act quickly, such as a limited-time offer, a deadline, or a scarcity factor.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?