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What is the role of site architecture in technical SEO audits?

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Site architecture is the way you organize and structure your website content, pages, and links. It affects how users and search engines navigate, understand, and access your site. In this article, you will learn what is the role of site architecture in technical SEO audits and how to improve it for better performance and user experience.

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Rishabh Ranjan

Organic Growth Marketer(Website & Mobile App) | JungleeGames | Ex- Betterplace, OLX, BankBazaar
Sanoop Balan

Shaping Tomorrow’s Leaders in SEO, PPC, and META Ads | From Freelancing to Guiding the Future Marketer's With a passion…
Karl Ervine ?????

Digital enthusiast

1 Technical SEO audits

A technical SEO audit is a process of checking and fixing the technical aspects of your website that affect its ranking, visibility, and usability. It involves analyzing factors such as site speed, mobile-friendliness, crawlability, indexability, security, and more. A technical SEO audit helps you identify and resolve issues that may prevent your site from reaching its full potential.

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Sanoop Balan

Shaping Tomorrow’s Leaders in SEO, PPC, and META Ads | From Freelancing to Guiding the Future Marketer's With a passion for Analytics and Market Research | Blogger
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First thing I will consider while doing an SEO Audit for existing websites are Checking the Number of Indexed Pages on Google SERP and with the data in GSC.

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2 Site architecture and SEO

Site architecture is a key component of technical SEO, as it impacts how search engines crawl, index, and rank your site. A well-designed site architecture helps search engines understand the purpose, relevance, and authority of your site and its pages. It also helps users find what they are looking for quickly and easily, which improves user satisfaction and engagement.

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Karl Ervine ?????

Digital enthusiast
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When tackling site architecture, I like to focus on two things: - how the content is structured (from an SEO perspective) - how easy it will be for users to navigate to key content (based on key user journeys) Get the structure right, so it makes sense not only to search engines but also to the people visiting your site. Striking this balance is crucial for solid SEO and UX.

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3 Site architecture best practices

Optimizing your site architecture for SEO and user experience can be achieved by following some best practices. These include creating a logical and hierarchical structure that reflects your site's goals and content categories, keeping the site depth low, using descriptive and consistent URLs that contain keywords, utilizing internal links to connect pages and distribute link authority, displaying breadcrumbs to show users where they are on your site, having a clear and comprehensive navigation menu, creating a sitemap to list all your pages and submitting it to search engines, as well as using robots.txt to control which pages you want or don't want search engines to crawl.

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Rishabh Ranjan

Organic Growth Marketer(Website & Mobile App) | JungleeGames | Ex- Betterplace, OLX, BankBazaar
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For best practice: 1. Site structure should be like a tree structure, each page should be linked with some or other page 2. There should not be any orphan page 3. To link pages use internal linking 4. The hierarchy of the page should be in a way that high important pages should be on top and less imp at the bottom.

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4 Site architecture audit tools

In order to conduct a successful site architecture audit, you may want to consider using some helpful tools. Screaming Frog is a desktop tool that can crawl your site and provide information such as URLs, titles, meta tags, headers, status codes, redirects, and canonicals. Sitebulb is another desktop tool that can crawl your site and generate visual reports on the architecture, links, page performance, accessibility, and more. Ahrefs is an online tool that can crawl your site and provide data on backlinks, keywords, competitors, and site health. Lastly, Google Search Console is a free online tool that can help monitor and optimize your site's presence and performance on Google search.

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AHSAN IRFAN

Serial Entrepreneur | Google Ads Strategist | Chief Strategist Fiesta Consultant LLC | Co-Founder Fiesta Digital Solutions
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Performing a site architecture audit manually can be time-consuming, so using specialized tools can help streamline the process and provide more comprehensive insights. -Screaming Frog SEO Spider -DeepCrawl -Google Search Console -Sitebulb -Moz Pro -SEMrush these are the commonly used tools for site architecture audits.

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5 Site architecture audit steps

Conducting a site architecture audit requires several steps to identify and rectify any issues that may affect SEO and user experience. You should crawl your site with a tool like Screaming Frog or Sitebulb and export the data to a spreadsheet. Then, analyze the structure and depth of your content and categories, as well as the URLs, titles, internal links, navigation, breadcrumbs, sitemap, and robots.txt. Once you have identified any gaps, inconsistencies, duplicates, errors, broken links, or outdated elements in these areas, prioritize and implement the necessary changes to improve your site architecture and SEO.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What is the role of site architecture in technical SEO audits?

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6

1 Technical SEO audits

2 Site architecture and SEO

3 Site architecture best practices

4 Site architecture audit tools

5 Site architecture audit steps

6 Here’s what else to consider

Search Engines

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What is the role of site architecture in technical SEO audits?

1

2

3

4

5

6

1 Technical SEO audits

2 Site architecture and SEO

3 Site architecture best practices

4 Site architecture audit tools

5 Site architecture audit steps

6 Here’s what else to consider

Search Engines

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