What role do citations play in establishing online source credibility?
In the digital age, establishing credibility online is crucial for anyone looking to convey their message effectively. When you're browsing the internet for information, chances are you'll trust content that references authoritative sources over those that don't. Citations play a significant role in this process. They act as a form of academic currency, signaling to you that the information presented is not just opinion but is backed up by research and facts from reliable entities. This is particularly important in business communications where the stakes are high and misinformation can lead to significant consequences.