What are the pros and cons of using labels for every point on a survey scale?
When you design a survey, you need to choose how to present the response options for your questions. One of the most common types of questions is the rating scale, where you ask respondents to rate something on a numerical or ordinal scale, such as 1 to 5, or strongly agree to strongly disagree. But how do you decide whether to use labels for every point on the scale, or only for the endpoints, or somewhere in between? In this article, we will explore the pros and cons of using labels for every point on a survey scale, and how it can affect the quality and validity of your data.