What are the pros and cons of a day-and-date release strategy?

1 Benefits for filmmakers

This strategy can increase the exposure and reach of a film, especially for independent or niche productions that may struggle to secure a wide theatrical release. By offering multiple options for viewing, a film can appeal to a broader and more diverse audience, and potentially generate more word-of-mouth and buzz. A day-and-date release can also reduce the risk of piracy, as viewers have more legal and convenient ways to access the film.

2 Benefits for distributors

Day-and-date releases can lower the marketing and distribution costs for a film, as it eliminates the need for separate campaigns and windows for different platforms. It can also allow distributors to capitalize on the peak demand and interest for a film, and avoid losing revenue to competing titles or changing consumer preferences. The strategy creates more opportunities for partnerships and deals with different platforms, such as streaming services or cable networks.

3 Benefits for audiences

It can enhance the viewing experience and satisfaction of audiences, as it gives them more choice and flexibility in how, when, and where to watch a film. A day-and-date release can also cater to different preferences and needs of viewers, like convenience, affordability, accessibility, quality, or social interaction. It can even foster more engagement and discussion among viewers, as they can share their opinions more easily.

4 Drawbacks for filmmakers

A key disadvantage of the day-and-date release strategy is that it can diminish the artistic and cultural value of a film, as it may undermine the cinematic experience that theaters provide. It can also affect the creative vision and control of filmmakers, as they may have to compromise on aspects such as format, aspect ratio, sound design, or editing to suit different platforms. A day-and-date release can also limit the awards potential of a film, as some festivals and organizations have strict eligibility criteria based on theatrical exclusivity or duration.

5 Drawbacks for distributors

It can reduce the profitability and sustainability of a film, as it may cannibalize the box office revenue and erode the value of ancillary markets. The release strategy can create more challenges and complexities for negotiating and managing the rights and terms of different platforms, including pricing, windowing, revenue sharing, or data access. Additionally, it can increase the competition for a film, as it has to contend with more options for viewers.

6 Drawbacks for audiences

Lastly, it can lower the quality of a film, as it may suffer from technical issues, glitches, or delays on different platforms. A day-and-date release can also diminish the social and communal aspect of a film, as it may reduce the opportunities for viewers to go to theaters. Subsequently, it can confusion and frustration for viewers, as they may have to deal with different availability, accessibility, or compatibility issues on different platforms.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?