What are the newest online marketing channels you need to know?

Discover the unseen frontier of online marketing. Unexplored territories hold the most potent of opportunities. ? Enter the world of Podcast Advertising. With 144 million people in the U.S alone tuning into podcasts, it's time to consider this channel. Sponsor a popular podcast and find yourself a new audience. ?? Next on our list is In-Game Advertising. The gaming industry is booming, and it's time marketers start playing. With dynamic in-game ads, marketers can reach an engaged audience in a completely new environment. Lastly, let's not forget TikTok. Its user base is growing exponentially, creating a perfect platform to showcase your brand in a fun and creative light. It's time to step outside the box.

I want to share some disadvantages of voice search from my own experience with clients: 1. Dialect and accent challenges; I've seen that this has impacted our output with incorrect search results. 2. It doesn't strengthen visual content, so therefore more companies still focus on visual content because thats convenient, especially in most industries. I'm somebody that rely on the combination.

In the landscape of online marketing, staying ahead means embracing the newest channels that capture audience attention. Voice search optimization is no longer just an option; it's a necessity as smart speakers become household staples. Visual search is another game-changer, allowing users to search using images, transforming the way we think about SEO. And let's not overlook the power of AI-driven platforms, offering personalized customer experiences at scale. These channels are not just trends; they are the future of engaging with your audience in the most direct and innovative ways. Embrace them, and you'll not only stay relevant but also thrive in this digital era.

We create and market Roku, FireTV, Android, iOS and AppleTV video streaming channels for our customers. Search marketing used to be a great tool, but in recent years it has over-crowded and the providers too often deliver off-target prospects. Therefore, we find it is more effective to create custom plans for each channel that use a wide variety of tools and platforms to achieve results. The end goal is to build a private database that a customer can leverage as needed. Marketing is a mechanical process. In short, it is a machine that drives you business.

Voice search optimization (VSO) is not just a trend but a necessity in today's digital landscape. As smart speakers and voice assistants become ubiquitous, businesses must adapt to the conversational nature of voice queries. By leveraging long-tail keywords, answering common questions, and utilizing schema markup, you can significantly enhance your site's visibility and user experience. Moreover, optimizing for site speed and mobile-friendliness ensures that you meet the growing demand for quick, accessible information, positioning your brand as a leader in the evolving world of voice search.

??????'?? ?????? ???? ???????? ???????? ?????????????? ?????? ????????????; it tends to get really boring really fast. Chatbots are most effective when used to ?????????? ???????? ?????????????? ???????????????? through various services, facilitating different actions and providing a seamless user experience.

Chatbots are a very important channel in my opinion, but implementing it is super easy, answer questions on your blogs like before and make your website content clear that what is the problem you are solving. Because this channel user input is just questions and the results are answers. Consider better FAQs for your blogs. And make pages on your website for answering possible questions about your business.

All said and done, however each Business is unique and so are it's product/services, there marketing and sales process. Hence each conversation Flow is unique in its engagement with its potential customer. Generative AI has taken conversational marketing to a completely new level due to its USP of self learning Capability. Keeping Business Goal aside the Conversation Flow design is focused on giving Clarity, experience of Trust & credibility while interacting with potential customer. Conversational Flow optimization is an automatic ongoing Process. Some chatbot also start categorising as Potential Lead or No Lead. Potential leads mapped as Cold, warm and Hot. Conversation Process changes according to their category.

They are double edge sword. If you get it wrong, they become very annoying and individuals will slam the door shut on your opportunity. It is an art to using digital marketing. It does not work on all demographic markets. Just as sales and marketing is not one form fits all. Just as sound and sacred geometry impact the human sensory perception in an arch not a be curved. It becomes as ineffective as mass mailing marketing. It must be able to be catered to your market, demographic stratification, unless you are utilizing strategic demographic, marketing system software. whose engineers truly understand how human sensory perception, triggers endocrine driven, emotional responses. All that you said is accurate. Step one know your market.

In my opinion, AI-based chatbots are worth to explore. It enhances engagement on the website or mobile applications. Businesses should integrate these interactive way of getting in touch with potential customers to enhance customer experience. Analyzing CX would also enable us to improve products and services.

When writing a script for a video, make sure the text sounds engaging and is easy to comprehend audibly. Yes, you can add subtitles, but you want the video to impact all possible senses, right? Here are guidelines that assist in adapting texts for voiceovers: 1) In one sentence, use no more than seven words. 2) Avoid participial and gerundial constructions. 3) 1 sentence = 1 comma (except for lists). 4) 1 list = up to 5 items. 5) Trim everything that can be trimmed, and then trim some more. 6) Choose words where vowels alternate with consonants. 7) Once the text is written, read it aloud and record it with a dictaphone. Then, listen to it the next day while simultaneously playing any YouTube video without sound. Did you grasp the text?

Video is a mature channel, yet so many advertisers still manage to get it so wrong. The most common mistake I see in video marketing is the lack of localisation. It takes understanding of diversity and nuance of language and culture to produce relevant video assets in each market. There is no single asset that can work effectively everywhere no matter how much you spend on it. Technology has come to our aid here, there are excellent AI and DCO options cheaply available now, capable of ingesting local insight and producing thousands of iterations of a creative asset in the fraction of the time and cost it would take a traditional agency. There is no excuse not to be relevant to every consumer in every area of every market in the region.

Yes, Video Marketing is not new but it keeps on improving and evolving. Before you produce a home-made video and post online. Now those home-made videos became viral in turn an avenue for sales and growth. The reach in Video Marketing is very high especially the advent of short-form videos. But don't disregard your edited or long-form videos it creates impact and build brands especially when you build stories around topics on your products or services. To learn more there are a lot of training courses online available, I would recommend is Hubspot Academy (its free) and you can learn more not just Video Marketing. Note: This is not sponsored, I've been taking different courses online I just like their format and content.

Yes, Video Marketing is a digital marketing strategy that involves using videos to promote and market products, services, brands, or messages. Video Marketing is a powerful tool for engaging with audiences and conveying information in a visually appealing and memorable way. Video content can be shared across various platforms, including websites, social media, email campaigns, and more.

Traditionally, many people associate video with straight-up recorded content. Think outside the box - and you can create some amazing videos with photos! Or with a mix of short form video and photos combined. Some of the channels allow you to create videos. They also have some amazing special affects, transitions, music, etc. to really enhance and engage your audience. Now if you want to take it to the next level, invest in some video editing software. I have a couple that are my go-to when I need to spend extra time in what I see as the end product. Is there a learning curve? Absolutely! Is it worth it? Definitely!

SMS continues to be one of the best and most personal ways to have an ongoing dialogue with your target audience and returning customers. Besides the incredible top of funnel opportunities from welcome journeys, abandoned cart notifications and incentives to highly personalized communications to VIPs and conversational chat, granular messaging can play a significant role in increasing retention.The keyis to be hyper detailed and diligent in mapping out and executing on all the journeys. Your target customers are anywhere at anytime. As a result, they appreciate the personalized approach and white glove service. Now is also the perfect time to double down on Affiliate Marketing as these can be your best ambassadors.

Podcast marketing is another avenue to assist your seo. By providing show notes to your website page and links to tools mentioned in your podcast, you are adding another opportunity to help your business be found, add value, by creating relevant content.

Podcast marketing is a powerful and growing channel that can help you reach a wider audience, build your authority, and generate leads. Podcasts are audio shows that can be downloaded or streamed online, making them a convenient and accessible way for people to consume content. Podcast marketing can help you connect with your target audience on a deeper level and build relationships with them. It can also help you generate leads by providing listeners with an opportunity to learn more about your products or services and contact you for more information.

If you have a unique perspective and you are confident speaking about it and examining it in depth; then podcasts are the most effective channel. There are very few channels that consumers will spend hours consuming but podcasts have that attention. I think that advertising spend on podcasts is something that will increase significantly in the next year.

Nobody should start a podcast just because of the trend! Only if there is real content behind it. One that is not self-serving, but helps others: they gain new knowledge and receive new information. Quality above all else: both in appearance and content, as well as unique sound and content! To not be just one of many, but "the podcast".

When we talk about influencer marketing, it is important to understand that an influencer is a person who has the ability to represent your brand, connect with your potential customers and drive sales. Many companies use influencers as online billboards, and in my opinion, this is the furthest thing from true influencer marketing. For me, it is critical to consider the following: -The core personal values of the influencer -Their ability to generate valuable connections, far beyond a like on a post. -The real power of influence, translated into customers (who buy) or prospects (who are interested) in what you sell. -Their desire to create a long-term plan. Only when you tell the truth you can create real influence.

Influencer marketing has seen a step Decline in customer trust and thus influence. Consider using micro influencers as often as possible and track click thru rates and conversions carefully … and for the live of god pay the influencers you use AND send them free product … its a business like any other

Influencer marketing is a powerful and effective way to reach new audiences, generate leads, and drive sales. Influencers are individuals who have a large and loyal following on social media or other platforms. When influencers endorse or promote your products or services to their audience, it can have a significant impact on your brand awareness, trust, and advocacy. To succeed in influencer marketing, it's important to identify your goals, find the right influencers, establish a clear and mutually beneficial relationship, create authentic and engaging content, and track and measure your results.

One of the most effective ways to market products, services, or brands online is to partner with individuals who have a loyal and engaged fan base on social media platforms, blogs, or other online channels. These individuals are called influencers, and they can help brands reach and connect with a specific audience. Influencer marketing is a marketing strategy that leverages the influence and credibility of these online personalities to promote brands in a way that resonates with their followers. Influencer marketing can help brands achieve various goals, such as building trust, increasing brand awareness, and driving conversions, in a digital environment where consumers value authenticity and peer recommendations.

Influencer marketing or Content Creators? I think the focus should be on the creator economy and what creators can do for you. Creators are people who create content in various formats. Creators try to bring value. They can work together with a brand to bring value to their audience by showcasing a product or service. Big creators only do this when they know they can bring value.

I believe that in years to come, we will see more and more AR and VR solutions in marketing. What I personally find most interesting, which I wrote about in my recent newsletter, are virtual influencers phenomenon - computer-generated images or avatars created to resemble a realistic persona. They have been gaining popularity, especially with the younger generations and a number of prominent brands such as Dior, Prada, Calvin Klein, and others are creating campaigns with virtual influencers. It seems that young people can relate to those characters, even if we find them somewhat awkward (like for example virtual influencer nobodysossage with 5.6 million followers).

Absolutely, let's delve into Augmented Reality (AR) and Virtual Reality (VR) Marketing, two cutting-edge technologies that are transforming the way brands engage with their audiences and create immersive experiences. Augmented Reality (AR) Marketing: Augmented Reality overlays digital information onto the real world, enhancing a user's perception of their environment. AR is often experienced through mobile apps or AR glasses. Virtual Reality (VR) Marketing: Virtual Reality immerses users in a completely digital environment, often requiring VR headsets. In marketing, VR transports users to unique virtual worlds, providing deeply immersive experiences.

Just like Ai is raking over content creation … AR and VR will take over the internet experience … begin testing and developing strategy now

Jumping into a new trend early can be advantageous due to the first-mover benefits. However, it's crucial to consider two key factors: Resource Availability: Trends can be unpredictable, as seen with Clubhouse and Vine. If you lack the necessary resources – financial, human, or technical – it might be wiser to wait until the trend matures to minimize risks. Audience Presence: Ensure your target audience actively participates in the trend. Regardless of a trend's appeal, if your audience isn't there, your efforts may go unnoticed. Research and adapt your strategy to align with your audience's preferences and the trend's growth.

1. In-game advertising has significant potential that many brands have yet to fully leverage. Not just referring to having banners or ads play within the game for a reward, but rather incorporating tangible brand creatives or items into the gaming experience-Encountering a Pepsi or Redbull can in a survival game, especially one that players can interact with, adds a delightful touch to the game and creates a lighthearted moment for the players 2. The concept of AI influencers is also on the rise. Aitana Lopez, who has 172K followers not only offers a cost-effective option but also a new experience for viewers. Not to mention brands don't have to go through the ordeal of dealing with the influencer's fickle moods and egos

A very important thing that all online marketers need to keep an eye on is how saturated platforms are. For example, Twitter even though highly saturated is right now a great place to get tons of organic impressions especially if you focus on video marketing as Twitter(X) is trying to compete with YouTube. Keeping an eye on "what does a platform want for their own business" is a great way to be more efficient in your online marketing efforts and bringing better ROI on your efforts and money spent.

Take a look at Wakelets.com A great place to curate your platforms and your online presences, bringing together all of your various properties to allow others to decide where they want to find you. Most people have a favorite platform, show them you are on their favorite one!

I believe 2024 will be the year Live Shopping breaks into the mainstream in the West. China has a booming Live Shopping industry, estimated to be over $500 billion! It really is just a matter of time before we start seeing product launches & sales done via live stream rather than product drops. People crave that immersive experience. Shopify predicts that between 10 and 20% of all ecommerce will be done via live shopping by 2026. While I think these figures are inflated, I do believe it will become more mainstream.