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What new trends in graphic content strategy will take your graphics to the next level?

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If you want to create engaging and effective graphics for your audience, you need to keep up with the latest trends in graphic content strategy. Graphic content strategy is the process of planning, creating, and distributing visual content that aligns with your goals, brand, and message. In this article, you will learn about six new trends in graphic content strategy that will take your graphics to the next level.

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1 Animated graphics

One of the most popular and eye-catching trends in graphic content strategy is using animated graphics. Animated graphics can help you convey complex or dynamic information, capture attention, and increase engagement. You can use animated graphics for social media posts, infographics, explainer videos, presentations, and more. There are many tools and platforms that can help you create animated graphics, such as Canva, Adobe Spark, and Powtoon.

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2 Minimalist design

Another trend in graphic content strategy is adopting a minimalist design approach. Minimalist design is based on the principle of simplicity, clarity, and functionality. It uses minimal elements, colors, fonts, and shapes to create a clean and elegant look. Minimalist design can help you communicate your message more effectively, reduce visual clutter, and enhance user experience. You can use minimalist design for logos, icons, web pages, posters, and more. Some examples of minimalist design are Apple, Google, and Airbnb.

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Karunya Gunavathy K

Master of Storytelling & Brand Amplification | We Help Brands Narrate Stories | Speaker | Marketing, Content, & Video Strategist | Visionary Presentation Designer
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Minimalist designs are luxurious and very appealing. The reason behind is the design market has been evolving in the past years and the brands are looking for a minimal design that can portray classy look to the brand. Personally I believe minimal designs convey more meaning and avoid distractions

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3 User-generated content

User-generated content (UGC) is any content that is created and shared by your audience, such as photos, videos, reviews, and testimonials. UGC is a powerful trend in graphic content strategy because it can help you build trust, credibility, and loyalty with your audience. UGC can also help you increase your reach, engagement, and conversions. You can use UGC for social media campaigns, contests, testimonials, case studies, and more. Some examples of UGC are Starbucks, GoPro, and Airbnb.

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Karunya Gunavathy K

Master of Storytelling & Brand Amplification | We Help Brands Narrate Stories | Speaker | Marketing, Content, & Video Strategist | Visionary Presentation Designer
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User generated content is a bridge that connects brands with the customers. The ratings, reviews and posts created by the users are realistic and also brings in more traction. The powerful weapon to get in to the market is through using the UGC effectively.

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4 Data visualization

Data visualization is the process of transforming data into visual formats, such as charts, graphs, maps, and dashboards. Data visualization is a key trend in graphic content strategy because it can help you present complex or large amounts of data in a clear and understandable way. Data visualization can also help you highlight trends, patterns, and insights that can inform your decisions and actions. You can use data visualization for reports, infographics, presentations, and more. Some examples of data visualization are Spotify, Netflix, and The New York Times.

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Karunya Gunavathy K

Master of Storytelling & Brand Amplification | We Help Brands Narrate Stories | Speaker | Marketing, Content, & Video Strategist | Visionary Presentation Designer
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Pictures speak more than words and our eyes stays on a visual rather than a data. Data presented in the form of infographics or charts add value to it. And it will be easy for the audience to grab it quickly as well. Data visualization is emerging and now there is demand for a visualizer.

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5 Interactive graphics

Interactive graphics are graphics that allow your audience to interact with them, such as quizzes, polls, surveys, games, and calculators. Interactive graphics are a fun and engaging trend in graphic content strategy because they can help you collect feedback, generate leads, personalize content, and increase retention. You can use interactive graphics for landing pages, email marketing, social media marketing, and more. Some examples of interactive graphics are BuzzFeed, HubSpot, and Typeform.

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Karunya Gunavathy K

Master of Storytelling & Brand Amplification | We Help Brands Narrate Stories | Speaker | Marketing, Content, & Video Strategist | Visionary Presentation Designer
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Pull marketing strategies are more likely to bring in audience rather than they approach them with their content. The most effective way is to create content that is more interactive

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6 Inclusive graphics

Inclusive graphics are graphics that represent and celebrate the diversity of your audience, such as gender, race, ethnicity, age, ability, and culture. Inclusive graphics are a crucial trend in graphic content strategy because they can help you create a positive and respectful brand image, connect with different segments of your audience, and promote social justice and equality. You can use inclusive graphics for branding, marketing, education, and more. Some examples of inclusive graphics are Dove, Nike, and Sesame Street.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What new trends in graphic content strategy will take your graphics to the next level?

1

2

3

4

5

6

7

1 Animated graphics

2 Minimalist design

3 User-generated content

4 Data visualization

5 Interactive graphics

6 Inclusive graphics

7 Here’s what else to consider

Graphics

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What new trends in graphic content strategy will take your graphics to the next level?

1

2

3

4

5

6

7

1 Animated graphics

2 Minimalist design

3 User-generated content

4 Data visualization

5 Interactive graphics

6 Inclusive graphics

7 Here’s what else to consider

Graphics

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