What are the must-have sales engineering tools and software for you?

Mastering the art of creating engaging presentations is key for presales. The tool you use will depend on preference, where you work, and the engagements you run. Whether it's Google Slides, Microsoft Powerpoint or more tailored engagement tools like Figma, MarvelApp etc, it's incredibly important that you can use these well and can tailor your messaging to your audience. One thing to consider is how you make these tools and assets accessible and repeatable for other SEs in your team or even to sales people. Having a fancy figma prototype is great, but makes it potentially more difficult to collaborate with for certain groups. Becoming comfortable using a variety of tools has made me a more well-rounded, adaptable SE.

I think Slack goes without saying here. While it's great for communication, it's a fantastic repository of past questions and knowledge. A dedicated Slack channel for AEs to ask SEs questions is a great way to manage workload too. It also creates a good onboarding resource for newer SEs to see the types of questions that come to SEs.

I believe the skill of storytelling matters almost in all professions and it has to be the priority as a soft skill, especially in SE those stories come from understanding how our products /services can impact our leads and the effectiveness driven by how much we perceive our products /services. Then customizing our story based on the leads we come across will be so much easier.

A visual presentation is a must but storytelling has to be the priority to our success. I think the way of presenting our story visually is just a technical, and expertise developed through time but the most crucial thing is to what extent we understood our product /service that all matters because making a visual presentation makes people logical and produces a flexible story (makes people emotional) comes from the level understanding our Products /Services.? So as SE we should see and give priority to storytelling which makes people emotional and presenting our story in a visual is a must as an expert.