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Last updated on 2024年10月9日

What are the most useful fashion market research reports?

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If you are a fashion designer, you know how important it is to keep up with the latest trends, consumer preferences, and industry insights. But how do you find reliable and relevant information that can help you create successful collections, products, and strategies? One of the best sources of fashion market research is reports that are published by professional agencies, organizations, and platforms. These reports can provide you with valuable data, analysis, and forecasts that can inform your decision-making and inspire your creativity. In this article, we will introduce you to some of the most useful fashion market research reports that you can access online or offline, and explain what they can offer you.

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Melanie Lippman

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1 Trend Reports

Trend reports are one of the most essential tools for fashion designers, as they can help you identify and anticipate the current and future directions of style, color, shape, fabric, and more. Trend reports can be based on different sources, such as runway shows, street style, social media, cultural events, and consumer behavior. They can also cover different segments, such as womenswear, menswear, accessories, footwear, and so on. Some of the most popular and reputable trend reports are published by WGSN, Fashion Snoops, Pantone, and Peclers Paris.

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Melanie Lippman

Elevating Your Image to Match Your Success | Image Coach | Professional Speaker | Confidence Curator ?? Book Your Strategy Session ??
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As a fashion stylist, leveraging market research reports is essential for staying ahead of trends and understanding consumer behavior. Reports from sources like NPD Group and Mintel offer invaluable insights into market dynamics and sales data, helping to inform styling choices that resonate with target audiences. WGSN provides trend forecasts that are crucial for anticipating shifts in consumer preferences, while Euromonitor International offers comprehensive analyses of global fashion markets. By utilizing these resources, stylists can create relevant, on-trend looks that not only appeal to clients but also align with emerging industry standards.

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Yemisi Adebowale

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With advanced Fashion AI and Data Analytics tools like Woven Insights, researchers get easy access to accurate real-time retail market trends for pricing, assortment, inventory and stock, color and so much more across various fashion categories, brands, retailers and regions. These trends are gotten from the meticulous scraping and analysis of data from ecommerce websites of global fashion brands and retailers, providing insights that are accurate and meaningful within the fashion context.

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2 Consumer Reports

Consumer reports are another important type of fashion market research, as they can help you understand and target your potential customers better. Consumer reports can provide you with information on the demographics, psychographics, preferences, needs, motivations, and behaviors of different consumer groups. They can also help you segment your market, identify your niche, and tailor your products and marketing to your audience. Some of the most useful consumer reports are published by Mintel, Euromonitor, Nielsen, and Statista.

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Opeoluwa Adekoya

Marketing | Growth | Technology | Content
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Insights gotten from consumers are of incredible value, as they highlight customer preferences which are useful for fashion design, production, merchandising and marketing. With consumer insights software like Woven Insights and Fashion Snoops, you can easily access accurate real-time insights into what real shoppers feel about fashion brands and their products’ prices, fits, materials, aesthetics and so much more.

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3 Industry Reports

Industry reports are a third type of fashion market research that can help you gain a broader and deeper perspective on the fashion business. Industry reports can provide you with data and analysis on the size, growth, structure, dynamics, and trends of the fashion industry, both globally and locally. They can also help you benchmark your performance, identify your competitors, and evaluate your opportunities and threats. Some of the most comprehensive and authoritative industry reports are published by McKinsey, The Business of Fashion, Edited, and Fashion United.

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4 Sustainability Reports

Sustainability reports are a fourth type of fashion market research that can help you align your practices and values with the growing demand for ethical and environmental responsibility in the fashion industry. Sustainability reports can provide you with insights and guidance on how to reduce your environmental impact, improve your social impact, and communicate your sustainability efforts. They can also help you understand the expectations and preferences of conscious consumers, and how to meet them. Some of the most informative and influential sustainability reports are published by The Ellen MacArthur Foundation, The Fashion Transparency Index, The Sustainable Apparel Coalition, and The Global Fashion Agenda.

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5 Innovation Reports

Innovation reports are a fifth type of fashion market research that can help you stay ahead of the curve and embrace new technologies, materials, and methods in your fashion design. Innovation reports can provide you with examples and inspiration on how to incorporate digital tools, smart fabrics, biodegradable materials, circular models, and more into your products and processes. They can also help you explore new possibilities and challenges for the future of fashion. Some of the most cutting-edge and visionary innovation reports are published by The Future Laboratory, The Innovation Group, Fashion Tech Lab, and Fashion For Good.

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6 Cultural Reports

Cultural reports are a sixth and final type of fashion market research that can help you connect your fashion design with the wider social and cultural context. Cultural reports can provide you with insights and stories on how fashion reflects and influences the values, beliefs, attitudes, and movements of different communities and generations. They can also help you understand the cultural diversity and sensitivity of your market, and how to respect and celebrate it. Some of the most engaging and enlightening cultural reports are published by Trendwatching, LSN Global, The NPD Group, and The Youth Culture Lab.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What are the most useful fashion market research reports?

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1 Trend Reports

2 Consumer Reports

3 Industry Reports

4 Sustainability Reports

5 Innovation Reports

6 Cultural Reports

7 Here’s what else to consider

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