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What are the most successful examples of collaboration in food manufacturing?

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Collaboration is essential for food manufacturing, as it involves multiple stakeholders, processes, and challenges. From product development to supply chain management, food manufacturers need to cooperate with each other and with external partners to achieve innovation, efficiency, and quality. In this article, we will explore some of the most successful examples of collaboration in food manufacturing and how they benefited the industry and the consumers.

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Amjad Salim

Operational Excellence | Production Operation | Manufacturing | Food Manufacturing | Food Safety | Supply Chain |…

1 Product co-creation

One way to collaborate in food manufacturing is to co-create products with other companies or organizations that have complementary expertise, resources, or markets. For example, Nestlé and Starbucks formed a global alliance in 2018 to produce and distribute Starbucks-branded products, such as coffee capsules, ready-to-drink beverages, and syrups, using Nestlé's manufacturing and distribution network. This collaboration enabled both companies to expand their product portfolio, reach new customers, and leverage their respective strengths.

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Amjad Salim

Operational Excellence | Production Operation | Manufacturing | Food Manufacturing | Food Safety | Supply Chain | Production Planning | SAP S/4 Hana PP Power User | Certified EMS Lead Auditor | X Hilal | X EBM
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Nestlé and Starbucks Partnership: In 2018, Nestlé and Starbucks joined forces to create a global coffee alliance. Nestlé gained the rights to market, sell, and distribute Starbucks' packaged coffee and tea products globally. This collaboration leverages Nestlé's distribution network and Starbucks' premium coffee expertise, creating a win-win situation for both companies.

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2 Open innovation

Another way to collaborate in food manufacturing is to adopt an open innovation approach, which means inviting external ideas and solutions from various sources, such as customers, suppliers, researchers, or startups. For example, PepsiCo launched an open innovation platform called Nutrition Greenhouse in 2017, which aims to support and mentor emerging food and beverage entrepreneurs who have innovative products that promote health and wellness. Through this platform, PepsiCo can access new technologies, trends, and markets, while also helping the startups grow and scale.

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3 Sustainability partnerships

A third way to collaborate in food manufacturing is to form sustainability partnerships with other actors who share the same vision and values of environmental and social responsibility. For example, Unilever and WWF partnered in 2016 to launch the Global Forest Watch Commodities platform, which is a tool that helps companies monitor and manage their forest footprint and supply chain risks. Through this partnership, Unilever and WWF can advance their common goals of reducing deforestation, improving traceability, and enhancing transparency.

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4 Industry associations

A fourth way to collaborate in food manufacturing is to join or create industry associations that represent the collective interests and needs of the sector. For example, the Food and Drink Federation (FDF) is the voice of the UK food and drink industry, which advocates for policies and regulations that support the growth and competitiveness of the industry. The FDF also provides its members with information, guidance, and networking opportunities, as well as facilitating collaboration on key issues, such as innovation, skills, and trade.

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Veronica Papini

Group Regulatory Manager @Princes | Food Contact Material Committee Chair @FDF | STEM Ambassador
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Trade associations provide a valuable mechanism for advising government on the practical and commercial implications of regulatory proposals, which can result in best practice regulation, assist government in protecting the public interest, and advance broader economic policy objectives.

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5 Digital platforms

A fifth way to collaborate in food manufacturing is to use digital platforms that enable data sharing, communication, and coordination among different parties. For example, FoodCloud is a social enterprise that connects food businesses with surplus food to charities and community groups that need it, using a technology platform that matches supply and demand in real time. This collaboration reduces food waste, saves costs, and supports social causes.

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6 Consumer engagement

A sixth way to collaborate in food manufacturing is to engage with consumers and involve them in the product development, feedback, and marketing processes. For example, Oatly, a Swedish oat milk brand, created a campaign called "Hey Barista!" in 2019, which invited coffee lovers to share their oat milk creations and experiences on social media, using the hashtag #heybarista. This collaboration generated user-generated content, increased brand awareness, and strengthened customer loyalty.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What are the most successful examples of collaboration in food manufacturing?

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1 Product co-creation

2 Open innovation

3 Sustainability partnerships

4 Industry associations

5 Digital platforms

6 Consumer engagement

7 Here’s what else to consider

Food Manufacturing

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What are the most successful examples of collaboration in food manufacturing?

1

2

3

4

5

6

7

1 Product co-creation

2 Open innovation

3 Sustainability partnerships

4 Industry associations

5 Digital platforms

6 Consumer engagement

7 Here’s what else to consider

Food Manufacturing

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