What are the most rewarding multi-channel marketing career paths?

I've got a 20+ year in digital marketing that began as a manager and progress to the VP and CMO level of a retail organization. What I found most rewarding about the role of digital marketing manager was the ability to work cross functionally in an organization to solve problems and seize on opportunities to grow the business. For personal growth, the opportunities are continual given the pace of change in technology and the ability to gain efficiencies and optimization of marketing strategies. But to capitalize on this growth, you have to be a lifelong learner and student of the marketplace. You'll make a lasting impact on your brands and business by taking these learnings and trends and applying them to current or new situations.

Oversee all aspects of digital marketing, including online advertising, social media, email campaigns, and website optimization. Develop strategies to drive online traffic, engage audiences, and generate leads. Focus on driving sales through online channels and optimizing the digital customer journey. Develop and implement strategies for e-commerce platforms, including website optimization, online advertising, and user experience enhancements.

As I grew my responsibilities to include eCommerce I realized that the role of eCommerce Manager is akin to managing a 24/7 store. Everyone can witness your successes, test & learn failures as well as innovation. Meanwhile, the results can be realized in that same 24/7 period through real time metrics for revenue, AOV, site visits and 404 errors. That said, as much as it can be humbling, real time feedback is rewarding and brings a sense of accomplishment and pace to your job. Part time digital product manager, strategist, user experience designer and merchandiser this is a 'wear several hats' gig and fractional improvements to conversion rates can translate into millions of dollars of revenue.

With so many ways for a customer to connect with a brand, the role of Omnichannel Marketing Director takes a keen sense of balance between the business goals of the brand and the end consumer. Once in the role, you'll realize that you have your fingers on the pulse of the customer -- their reaction to marketing campaigns, promotions along with the health of email, SMS and push messaging and response to new branding and products. For organizations with the full complement of ecommerce, retail and channel marketing the operational and executional touchpoints, executional discipline and excellence are keys to success while analytical horsepower and an understanding of nuanced consumer behavior will lead to success.

Content Marketing Specialists get to diversify their skills in a much broader way by opening themselves to design, analytics, and digital methods of communication. The best part is that the average employee could learn more in a diversified role in a shorter time than a more niche position could offer.