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What are the most popular product marketing tools for training?

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Product marketing is a crucial skill for launching and growing successful products. But how do you learn and improve your product marketing abilities? One way is to use some of the most popular product marketing tools for training. These tools can help you master the fundamentals, get feedback, practice your skills, and stay updated on the latest trends and best practices. In this article, we will explore some of the most popular product marketing tools for training and how they can benefit you.

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Mike Betts

Chief Product Officer @ navar.ai
Max Innerly

user acquisition for crypto companies w/ agent-based solutions @ innerly.ai

1 Product Marketing Alliance

Product Marketing Alliance (PMA) is a global community of product marketers that offers a variety of resources and opportunities for learning and networking. You can join PMA for free and access their podcasts, blogs, newsletters, webinars, and events. You can also upgrade to a paid membership and get access to their online courses, certifications, templates, frameworks, and reports. PMA is a great tool for product marketers of all levels who want to connect with peers, learn from experts, and advance their careers.

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Max Innerly

user acquisition for crypto companies w/ agent-based solutions @ innerly.ai
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Tools like MindTickle and Showpad stand out for their dynamic training capabilities, providing immersive learning experiences and performance tracking. These platforms facilitate seamless knowledge transfer, ensuring that marketing and sales teams are well-versed in product features and value propositions. Moreover, their analytics features are pivotal for tailoring ongoing training programs to maximize team potential and product success.

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2 Product Marketing Core

Product Marketing Core (PMC) is a comprehensive online course and certification program offered by Pragmatic Institute, a leading provider of product management and product marketing training. PMC covers the essential topics of product marketing, such as positioning, messaging, go-to-market strategy, launch planning, sales enablement, and market research. You can learn at your own pace, interact with instructors and fellow learners, and earn a recognized credential that demonstrates your product marketing skills.

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3 Product Marketing Mentor

Product Marketing Mentor (PMM) is a platform that connects product marketers with experienced mentors who can provide personalized guidance, feedback, and support. You can choose a mentor based on your goals, challenges, and interests, and schedule one-on-one sessions via video call or chat. You can also access a library of resources, such as articles, books, podcasts, and videos, curated by the mentors. PMM is a useful tool for product marketers who want to learn from seasoned professionals and accelerate their growth.

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4 Product Marketing Quiz

Product Marketing Quiz (PMQ) is a fun and interactive way to test your product marketing knowledge and skills. You can take quizzes on various topics, such as market segmentation, value proposition, competitive analysis, pricing, and more. You can also create your own quizzes and challenge your friends or colleagues. PMQ is a helpful tool for product marketers who want to assess their strengths and weaknesses, reinforce their learning, and have some fun.

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5 Product Marketing Hive

Product Marketing Hive (PMH) is a curated newsletter that delivers the best product marketing content to your inbox every week. You can subscribe to PMH for free and receive articles, podcasts, videos, case studies, and tips from leading product marketing experts and practitioners. You can also browse the archives and discover valuable insights and lessons from various industries and domains. PMH is a valuable tool for product marketers who want to stay updated on the latest trends and best practices in the field.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Mike Betts

Chief Product Officer @ navar.ai
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I think the most game-changing training tool for product marketing is probably ChatGPT. Here are some of the training roles it could play: Socratic Exploration: ChatGPT revives the Socratic method for modern learning, turning every Q&A into a journey towards deeper strategic understanding. Scenario Workouts: It's a risk-free gym for marketing reflexes, simulating real-world challenges to sharpen adaptive strategy skills. Storytelling Sidekick: ChatGPT helps trainees craft compelling brand stories, transforming products into narrative heroes that captivate customers. Creativity Catalyst: Beyond absorbing facts, ChatGPT stimulates creative brainstorming, co-creating innovative campaigns and positioning strategies.

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What are the most popular product marketing tools for training?

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1 Product Marketing Alliance

2 Product Marketing Core

3 Product Marketing Mentor

4 Product Marketing Quiz

5 Product Marketing Hive

6 Here’s what else to consider

Product Marketing

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What are the most popular product marketing tools for training?

1

2

3

4

5

6

1 Product Marketing Alliance

2 Product Marketing Core

3 Product Marketing Mentor

4 Product Marketing Quiz

5 Product Marketing Hive

6 Here’s what else to consider

Product Marketing

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