What are the most innovative mobile marketing campaigns you've seen recently?

1 Personalization and gamification

One of the key trends in mobile marketing is personalization, which means delivering relevant and tailored messages and experiences to each user based on their preferences, behavior, location, and other data. Gamification is another way to enhance personalization and engagement, by adding fun and interactive elements to mobile campaigns, such as quizzes, challenges, rewards, and leaderboards. For example, a fitness app could use gamification to motivate users to achieve their goals, track their progress, and compete with others.

2 Augmented reality and virtual reality

Another trend in mobile marketing is augmented reality (AR) and virtual reality (VR), which are technologies that create immersive and realistic environments for users to interact with. AR and VR can be used to showcase products, services, or stories in a more engaging and memorable way, as well as to provide useful information or entertainment. For example, a travel app could use AR to let users explore different destinations, see local attractions, and book flights and hotels.

3 Social media and influencer marketing

Social media and influencer marketing are also important aspects of mobile marketing, as they allow brands to connect with their audience on the platforms and channels they use most frequently, and to leverage the power and credibility of influencers who have large and loyal followings. Social media and influencer marketing can be used to create awareness, generate buzz, drive traffic, or increase conversions. For example, a beauty brand could use social media and influencer marketing to launch a new product, share tips and tutorials, and encourage user-generated content.

4 Video and live streaming

Video and live streaming are another trend in mobile marketing, as they offer a dynamic and captivating way to communicate with your audience, showcase your brand personality, and demonstrate your value proposition. Video and live streaming can be used to educate, entertain, or inspire your audience, as well as to showcase testimonials, reviews, or behind-the-scenes footage. For example, a food delivery app could use video and live streaming to feature different cuisines, restaurants, and chefs, and to offer discounts and promotions.

5 Voice and chatbot marketing

Voice and chatbot marketing are also emerging trends in mobile marketing, as they enable brands to interact with their audience in a more natural and conversational way, using voice assistants, smart speakers, or messaging apps. Voice and chatbot marketing can be used to provide customer service, answer queries, offer recommendations, or facilitate transactions. For example, a banking app could use voice and chatbot marketing to let users check their balance, transfer money, or pay bills.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?