What are the most important visual design elements for a high-converting landing page?

1 A clear and catchy headline

The headline is the first thing that your visitors see when they land on your page, so it needs to be clear, catchy, and relevant to their needs and interests. A good headline should summarize the main benefit or promise of your offer, address a pain point or a desire, and create curiosity or urgency. You can use a subheadline to add more details or clarify your headline, but keep both short and simple. Use a font size and color that stand out from the rest of the page and align your headline with the center or the left of the page.

3 A simple and intuitive layout

The layout is the way you arrange and organize the different elements on your page, such as the headline, the hero image or video, the copy, the call to action, the testimonials, and the social proof. A simple and intuitive layout should guide your visitors through your page and lead them to your desired action. To create a simple and intuitive layout, you should use white space, contrast, alignment, and hierarchy to create visual balance and harmony, emphasize the most important elements, and direct the eye movement and attention of your visitors. You should also use consistent and responsive design principles to ensure that your page looks good and works well on different devices and screen sizes.

4 A persuasive and concise copy

The copy is the text that you use to describe your offer, explain its benefits and features, and persuade your visitors to take action. A persuasive and concise copy should address the needs, wants, and objections of your visitors, highlight the value proposition and the unique selling proposition of your offer, and create a sense of urgency and scarcity. You should use clear and simple language, avoid jargon and technical terms, and break up your copy into short paragraphs, sentences, and words. You should also use headings, subheadings, bullet points, and bold or italic fonts to make your copy easy to scan and read.

6 A credible and social proof

The social proof is the evidence that you use to show your visitors that your offer is trustworthy, reliable, and popular among other people, such as your customers, users, or experts. A credible and social proof should be relevant, authentic, and specific to your offer and your audience. You can use different types of social proof, such as testimonials, reviews, ratings, case studies, logos, badges, awards, statistics, or endorsements. You should place your social proof near your call to action, headline, or hero image or video, depending on the type and the purpose of your social proof. You should also use images, videos, or names to add more personality and credibility to your social proof.