What are the most important user needs and preferences for graphics?

1 User personas

User personas are fictional representations of your ideal users, based on their demographics, goals, motivations, pain points, and behaviors. They help you understand who you are designing for, what they want, and how they use your graphics. You can create user personas by conducting interviews, surveys, observations, and analytics with your potential or existing users. User personas can help you tailor your graphics to different segments of your audience, and address their specific needs and preferences.

2 User scenarios

User scenarios are stories that describe how your users interact with your graphics in a specific context. They help you visualize how your graphics fit into your users' tasks, goals, and environments. You can create user scenarios by using your user personas as the main characters, and defining the situations, actions, and outcomes of their interactions with your graphics. User scenarios can help you design graphics that are relevant, useful, and meaningful for your users.

3 User testing

User testing is the process of evaluating your graphics with real or representative users, and collecting feedback on their usability, functionality, and satisfaction. It helps you validate your assumptions, identify problems, and measure performance. You can conduct user testing by using various methods, such as surveys, interviews, focus groups, usability tests, eye tracking, and A/B testing. User testing can help you improve your graphics based on user data and insights.

4 User feedback

User feedback is the information that your users provide about their experiences, opinions, and suggestions regarding your graphics. It helps you understand what your users like, dislike, and want from your graphics. You can collect user feedback by using various channels, such as reviews, ratings, comments, social media, forums, and emails. User feedback can help you monitor your graphics' impact, engagement, and loyalty.

5 User accessibility

User accessibility is the degree to which your graphics are accessible and inclusive for all users, regardless of their abilities, disabilities, or preferences. It helps you ensure that your graphics are compliant with the web standards and guidelines, such as the Web Content Accessibility Guidelines (WCAG). You can improve your user accessibility by using various techniques, such as contrast, color, typography, layout, alt text, captions, and icons. User accessibility can help you increase your graphics' reach, diversity, and equality.

6 User trends

User trends are the changes and patterns in your users' behaviors, preferences, and expectations over time. They help you anticipate and adapt to your users' evolving needs and desires. You can track user trends by using various sources, such as market research, industry reports, competitor analysis, and social media. User trends can help you innovate your graphics and stay ahead of the curve.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?