What are the most important user journeys for your business?

User Journey is a user touch point. This doens't need to be an app or a website, In Toyota (six sigma) this is close to what Value Stream mapping, is, that all actions that Add value to the product or offering. As such, user journey is what and how the user actually derives the value or solution to the problem that the user is seeking a solution for. - It is a validation for pain points to the user story - It is a manner for user to communicate with the product - It is the trust building workflow that directly impacts business objectives of Activation and Conversion

User journeys serve as an important tool for data-driven decision-making. You build a quantitative foundation for understanding user behavior by adding user input, analytics, and performance measurements into your path maps. This data-driven insight enables evidence-based decision-making, allowing you to prioritize changes and devote resources to areas such as user satisfaction, retention, and conversion. Furthermore user journeys facilitates a customer-centric mindset not only within your organization but also in external stakeholder interactions.

Let’s take a gym app that wants customers to subscribe to a membership plan as an example. User journey lets us know what steps need to be taken to get to the point of user subscribing. This tool can help you know when and where you lost your users, it can also help you understand what piqued their interest the most. This can help you understand what your user are looking for and give you pointers on what needs optimization.

User journeys are a great way to understand critical paths users take when interacting with our business. In my approach, I prioritize identifying and analyzing the most important user journeys for a seamless experience. This strategic approach uncovers pain points, allowing optimization of the user experience to align with business goals. Regularly reviewing and updating these user journeys based on feedback and evolving business objectives ensures user-centric and efficient digital interactions. This continuous refinement is fundamental to maintaining a positive relationship with our customers. Hope that helps ;)

This prioritisation though starts at the time when you have identified a key user segment. User segmentation is the starting point and then you map out the typical user journey out of the segment. Thus user segmentation is what needs to be prioritised instead of user journey To priotise the user segment A ranking or key-result matrix is the best way to profile and prioritize customer segments

Hoje o grande desafio das empresas está em criar jornadas frictionless e com o menor número de passos desnecessários para o usuário. Um bom exemplo que vemos no mercado financeiro é o OF que permite ao usuário ter uma jornada menor, ao utilizar servi?os e dados compartilhados entre IFs. Mas para mim o melhor modo de otimizar as jornadas está no entendimento de cada etapa e quais a??es podem ser levadas para outras jornadas sem impactar o motivo/fim da jornada em quest?o. Quando as empresas conseguirem quebrar suas jornadas somente a atividades necessárias para aquele fim, o cliente será beneficiado com jornadas simples e as empresas conseguir?o otimizar suas atividades, compartilhando etapas de jornadas que se fazem necessárias.

Communicating User Journey is essential skill in UX. The journey can be mapped through workflow, sketch, wireframe, diagrams, hot-spots. Important to note that all these medium should be targeted to an outcome or objective. A random touch point is not necessitated to be included into the flow

The most important user journeys for a business typically include onboarding experiences to introduce users to the product or service, seamless transaction processes, efficient account management, accessible customer support, and strategies for user engagement and retention. Additionally, businesses often prioritize journeys related to user feedback, subscription management, mobile experiences, social sharing, and educational content. Continuous analysis and optimization of these journeys are essential to enhance user satisfaction and meet business goals. The specific emphasis on each journey may vary based on the nature of the business and its target audience.