What are the most important tools for a Content Marketer?

As a content marketer, key tools include: Graphic Design Tools (like Canva) for high-quality graphics and visuals. Social Media Management (e.g., Hootsuite, Buffer) for post scheduling, multi-account CRM Software (e.g., Salesforce, HubSpot) for lead management, marketing personalization, and customer data organization. Analytics Platforms (e.g., Google Analytics) for audience insights, website tracking, and content strategy evaluation. Email Marketing Services (e.g., Mailchimp, Constant Contact) for campaign creation, subscriber management, and?email?metrics.

CMS : One of the most important tools for content marketers is a robust Content Management System. It allows content marketers to efficiently create, edit, organize, and publish digital content. It provides a centralized platform for managing text, images, videos, and other media elements. Some CMS options include: WordPress: A widely used CMS with a user-friendly interface, extensive plugin support &customizable themes. HubSpot: Offers all-in-one solution for content creation, publishing, and analytics. It also includes tools for marketing automation. Drupal: Known for its flexibility and scalability, Drupal is suitable for large,complex websites. Joomla: A user-friendly CMS with a strong community and various extensions for customization.

In content marketing, finding the right keyword for your content is the very first thing you need to do. There are many popular keyword research tools available; SEMRush, Moz, Uber Suggest, Google Keyword Planner etc. They will help you find the right keyword for different platforms_ Google Search, YouTube, etc. I personally prefer Ahrefs for SEO.

Top 5 indispensible tools for a content marketer: 1. Content Management System (CMS): WordPress, Drupal, or Wix 2. SEO Tools: Semrush, Ahrefs, or Moz 3. Social Media Management Tools: Zoho Social, Hootsuite, or Buffer 4. Email Marketing Platforms: Zoho Campaigns, Mailchimp, or HubSpot 5. Analytical Tools: Google Analytics

I've never found anything as useful for my writing development as keyword research tools. Using tools like SEMRush and Ahrefs, I saw traffic explode on my sites. Not only do these keyword tools help you 'hack' the SERPs to an extent; they also give you solid headings and subheadings to use when structuring your article. I am an SEO nerd and pay for my own Ahrefs subscription, just for personal learning. To me, there is nothing more important than having a good view of the 'underbelly' of online search activity. Search teaches you so much about the general culture and trends of our current era: it's essential knowledge for a good marketing professional. Remember: these tools aren't 100% accurate so use them as a (very good) guide only!

Although there are many tools out there. But I am sharing some of them which worked best for me ? ChatGPT: Powerful for idea generation and research. ? Quillbot: Prevents plagiarism by providing alternative phrasing. ? Wordpress: Essential for versatile content structuring. ? Grammarly: Ensures polished, error-free content. ? Canva: User-friendly tool for visually appealing graphics. ? Medium: Connects content with diverse audiences. ? Prowritingaid: Refines writing style and structure. ? Piktochart: Facilitates visual storytelling with infographics. ? Notion: Organizes workflows, collaborates, and manages calendars.

There are so many to use these days depending on the platforms you’re focused on. I use: - AI (ChatGPT) for ideas - Notion for writing - Canva for visuals - Grammarly for editing - ContentDrips for carousels - Social Pilot for scheduling

There are many tools available in the market that can help you with content creation- Canva, GPT, Grammarly etc. Just focus on the keywords and you'll be able to easily create content with that

My 'go-tos' for content outlines and research are a combination of Perplexity, Google Bard, and ChatGPT4. No one AI tool does a perfect job! Regarding content planning, I am a big fan of Notion and a good ol' Google Spreadsheet to share the plan with others. When it comes to writing and editing content, Grammarly is always by my side! To add photos Canva and Figma are the best tools available. However, video content is truly neglected by most content marketers. For video creation, I like to use Pictory's article-to-video feature or Camtasia when the piece lends itself to a 'talking head' style of video. As long as you focus on your ideal client profile and keywords, content creation with these tools will be a breeze!

Once you have your keywords, use these tools for efficient content structuring and development: Grammarly: Purpose: Improves grammar, spelling, and writing style. Scrivener: Purpose: Ideal for long-form content creation, offering organization and structuring tools. SureWriter AI: Purpose: Create content that matches your tone, language, and style. MindMeister: Purpose: Mind mapping tool for brainstorming and organizing ideas. Yoast SEO: Purpose: WordPress plugin that helps optimize content for search engines. Notion: Purpose: All-in-one workspace for note-taking, collaboration, and task management. Coggle: Purpose: Collaborative mind mapping for visualizing and organizing ideas.

5 of The most reliable tools to optimize your content except Yoast SEO, Google PageSpeed Insights, and Ahrefs: 1. SEMrush: An SEO tool with functionalities like keyword research, competitor analysis, website audits, and content optimization. 2. Moz Pro: Provides tools for keyword research, website audits, backlink analysis, and rank tracking. 3. Screaming Frog SEO Spider: Identifies technical SEO issues. 4. BuzzSumo: Assists in discovering trending topics and content within your industry to create resonant content. 5. Google Analytics: While not an optimization tool, it provides valuable insights into user behavior, aiding informed decisions about your content strategy. The core of content success is authenticity and quality.

I was working as a content writer and editor when my friend (working as an SEO specialist for the same company back then) introduced me to one of the best tools a content writer or content strategist can ask for: Semji. Granted, it's on the more expensive side, but it's got more than one amazing feature. The most important ones are its suggestions for semantic keyword groups and questions to include in your article. It's also got a tool that shows you vital content info from the first ten pages ranking for your keyword. Hope it helps.

Content marketers rely on tons tools to optimize their content, improve performance, and enhance overall effectiveness. Some of my favorites are... Google Analytics: Google Analytics provides in-depth insights into website traffic, user behavior, and audience demographics. It helps content marketers track the performance of their content, understand user engagement, and make data-driven decisions. Yoast SEO: Yoast SEO is a WordPress plugin that assists in optimizing content for search engines. It provides real-time suggestions for improving on-page SEO elements, such as meta titles, meta descriptions, and readability.

In my experience and despite the popular opinion, content marketers do no need a ton of tools to optimize their content. A basic plug-in of Yoast SEO is actually enough to help you ameliorate the technical aspects of your page, considering you have been thoroughly prepared and have done your Keyword research first.

If this is about the content prior to getting live then the tools are - 1. Google NLP Tool 2. Semrush Content Writing Assistant 3. chatGPT And if this is about after the page got live then:- 1. PageSpeed Insights from Google 2. Google Search Console 3. Google Analytics 4. Heatmap Tool

Isn't HubSpot the mac daddy of content distribution tools? It would always be better to not have multiple tools to distribute across social, email/newsletters, and web, but the tools that do it all aren't cheap. (Though HS doesn't handle podcasts yet). Newsletters / email - MailChimp and ConvertKit Podcasts - Apple podcasts, Spotify Social - HootSuite, Buffer, Sprout

Your plan is more important than the specific tools you use, so utilize what you have already to get started. To get organized you can pull a free or really inexpensive content calendar together in Google Sheets, Asana, or AirTable and still have an effective distribution plan, but if you're lucky enough to have the budget, tools that help with email or in-app distribution (like Braze, HubSpot, or Pendo), design and editing (like Canva, Capcut or Splice) and social distribution (like Sprout or HootSuite) will help you get the content to the right people in the right format. You can get a long way with a solid strategy, engaged team and out of the box functionality of most free or *almost* free tools to get started.

You can use a lot of tools for the content distribution which they're already mentioned in the post so let me give you an easy strategy to distribute it effectively. Let's suppose that you have created and made a content piece live now, that blog or article is itself a content, Right? Let's create more and distribute them, this is how you can do it:- 1. Split that blog into tweets and Post as a thread on X (Previously Twitter) 2. Make a video and post on YouTube 3. Make a short video and post as a reel and YouTube shorts 4. Summarise it and post on Quora and Reddit 5. Be a guest poster and post a different version of that content with the same information on 3rd party sites. 6. Talk your voice out on LinkedIn in a professional manner.

With the growing importance of content distribution, automation is stepping in to aid digital marketers. The plethora of paid and owned platforms, including Facebook, Instagram, Twitter, LinkedIn, and Google Business Profile, provides diverse options to channel your efforts. Consider the following distribution platforms: Owned Distribution Platforms: Facebook, Instagram, Twitter, LinkedIn, Google Business Profile Earned Distribution Platforms: Medium, HARO, Prowly, Quora Paid Distribution Platforms: PR Newswire, Outbrain To measure your performance, tools like Semrush Impact Hero and Social Media Analytics can provide valuable insights. Embrace the evolving landscape with strategic choices tailored to your content distribution needs!

You need to distribute your content strategically. Follow different format for different platforms. Keep in mind that all the platforms have different types of users and they should feel relevant to your content.

One of the reasons that most content marketing strategies fail is the inability to measure the impact. Here, I like to use tools like - Google Analytics and StoryChief. From the top performing content, channels driving in the traffic, keywords and the intent behind them, engagement and conversions - these two tools can solve the puzzle of attribution for you!

Different tools are used to measure aspects of content and marketing performance. E.g.: * Salesforce - lead conversion rates, pipeline growth, sales cycle length * Google Analytics - traffic, engagement, bounce rate, web conversions, audience insights, devices used * HubSpot - Inbound performance and conversion rates, email metrics * HotJar - user behavior on the website and pages * Social media - All the social media channels can be used to give insights on content engagement and reach * Adobe Experience Manager - website activities, personalization and targeting metrics, asset management metrics Use these tools to know how each content piece is doing. Also look at the macro view for trends of your top, middle, and bottom funnel content.

There are several content measurement tools you can use for example Google Analytic, Ahrefs and Semrush. If your content is on social media you can check Instagram, Meta and Tiktok dashboard to monitor the performance.

Absolutely agree! In the realm of content marketing, measuring and optimizing are the keystones to success. Without them, it's akin to yelling into a void with noise-canceling headphones on hoping to gain quality information back We need to pivot from generic noise to strategic value creation by actively listening to audience feedback through metrics. Content measurement is the optimization compass guiding digital marketers in the right direction, towards an engaged audience ready to support you as you provide value.

Data is your best friend when it comes to growing and improving your content. When it comes to social media content marketing, Sprout Social is my bread and butter. It is a very user-friendly interface and helps me to easily create reports that I can share with my C-Suite.

Hubspot Academy has some great courses and even certifications (great for your CV ??) about content marketing. I can highly recommend it. Then there's of course YouTube, LinkedIn, Udemy etc. Try to get up to speed ASAP with AI tools that can boost your productivity as a content marketer, also taking away some of the burdens of content production (both for written and audiovisual content). You'll outperform your peers that don't start with AI (yet). Also don't forget to learn more about your business. The more comfortable you are with the subject you're marketing, the better. Lifelong learning is key as a (content) marketer. Personally, it's one of the main reasons I love being in marketing!

In this internet world the knowledge is freely available, only if you're willing to learn. Taking paid courses is fine, but I believe one cannot learn until they practice it so if you don't have money to spend on learning the best practices of content then don't worry. Read blogs of some of the really good websites that have done their content marketing so well. Examples are - Ahrefs, HubSpot, Zendesk etc. Go on YouTube and watch videos, Read Blogs. Take inspiration, learn, find what you can implement on yours, analyse and repeat. That's the best way to learn in my opinion.

I recommend a mix between YouTube, Linkedin Learning and HubSpot Academy (depending on your mood ??) for knowledge, and to apply that knowledge, I recommend looking at your customer's behavior with your current content as the source of truth for learning, testing, and optimising.

The main advice I would give content marketers at all levels is to understand what drives revenue and how to measure it. Your content plan should always be aligned to your business goals i.e. to generate revenue. Read and listen to marketing leaders who are thought leaders in this. Get a subscription to some of the main business publications, like WSJ, HBR, etc. Understand what's driving the business world, the industry your audiences are in, and what's top of mind for your execs, investors, and board. This will help you be a better content marketer.

Another good way to think about content learning is how you change as a content writer or creator based on reporting and research. Marketing, in many companies, acts as sales enablement or conversion marketing. That means understanding what works, where you're getting the most traction, and how your prospects consume your content. Your content gets smarter, sharper, and more focused as you learn. Make sure that as you work on the craft of writing, you also work on your content itself through review processes to optimize and learn from the past.

Content distribution tools - one of the things that currently lack in a content writer/ marketer's toolkit are distribution tools. Which means, they are all publishing a lot of content but don't have tools that help them take it to their audience, lowering the overall reach and impact of their content. For instance, Storychief has been fantastic!

Use Value Prism, which emphasizes the (often mundane) aspect of work that contributes to creating a differentiator and increasing the perceived value of a product. Even if it seems ordinary or evident to you (or your customer!), I'll bet there's something valuable (worthwhile) in how you or your customer conducts their business... Find that trait, and it's only a matter of time before you conquer your niche! Try to build your communications based on this differentiator, and you'll reach a customer base that cares about this value.

70 percent focus on optimization and 30 percent on experimentation. Scale what’s working, and keep exploring newer avenues to scale. At the end of it, whatever works will be copied really quickly by competition. R & D in content is highly underrated but the only way to stay on top of the game.

While consistently creating valuable content is essential, the sheer volume of content does not guarantee success. Quality is paramount. It's better to have a smaller amount of high-quality, targeted content than a large volume of mediocre content. Focus on creating content that resonates with your audience, addresses their needs, and provides genuine value. Additionally, strategic promotion and distribution are crucial for ensuring your content reaches the right audience. Remember, content marketing is about building relationships and trust with your audience, not just churning out content for the sake of quantity. Quality, relevance, and strategic planning are key components of a successful content marketing strategy.

Here’s a general guideline on how tools might be allocated across these areas: Keyword Research: 15% Content Creation: 30% Content Optimization: 20% Content Distribution: 15% Content Measurement: 15% Content Learning: 5% These percentages are approximate and can be adjusted based on specific needs and priorities of the content marketing strategy. Larger organizations might allocate more resources to each area, while smaller teams might focus on fewer tools with greater versatility. Flexibility in tool usage allows for adaptation to changing market conditions and audience preferences over time.