What are the most important things to avoid when developing your personal brand?

Según mi experiencia, estos son los cinco errores que debes evitar al desarrollar tu marca personal. 1. Intentar agradarle a todo el mundo. 2. Hacer lo que otros hacen. 3. Seguir tendencias. 4. No ser fiel a tus valores. 5. No tener un propósito claro. Evitar estos errores nos permite construir una marca personal sólida y sostenible en el tiempo. Si queremos dejar una huella positiva y consciente en la vida de los demás, debemos ser conscientes de esa promesa que hacemos a diario en la vida real y digital.

Cuando decidimos tomar la riendas en el desarrollo de nuestra marca personal, debemos evitar centrarnos primero, en lo que proyectamos o deseamos que "los otros vean" de nosotros. No recomiendo avanzar sin hacer un "viaje de introspección" de autoconocimiento, de identificación de nuestros valores, principios y propósito. Una parte esencial de la IDENTIDAD de nuestra marca. Los siguientes pasos

There's a fine line between pretending to be someone else and then re-evaluating yourself and what you're good at. Maybe you didn't find your niche yet, but that doesn't mean you can't experiment. Think of what YOU can offer, even if you don't have much experience yet. Maybe it's tips related to your industry? Maybe a cool tool people in your position can use? The possibilities are endless!

In order to stand out while developing a personal brand, here's what you need to avoid: 1. Inconsistency Publish posts on fixed days at fixed timings. Be persistent with your engagement strategy. 2. Plagiarism You can't develop your unique brand by copying others. Develop your own brand tonality, image and identity. 3. Aimless content creation Know your target audience. Understand their painpoints. Build content around fixed content pillars. Random content creation will bring you no value. 4. Lack of strategy From content creation, commenting, to sending out DMs and optimising your profile. 5. Bragfests Bragging about your wins can prove detrimental to your personal brand's health. Avoid these 5 major personal branding red flags always!

You're unique! Your perspectives, the way you speak, the things you believe in, your thought process, and even as deep as your inner voice are unique! There's no one like you. You're one of one! So, why be somebody else? Why try to copy someone else's tone, voice or style? People can sense when you're being authentic. In the present social media space with every niche being crowded and the algorithm limiting post reach, the one thing that'll still get you the most reach and leads is authenticity. So, first, know yourself and be yourself!

This is the big one! Being inconsistent (and I'm talking to myself here, too) is confusing and in a noisy online world people will switch off. We have to get used to selling ourselves much more than we usually do, and get comfortable with the Spotlight Effect - that is, that we notice our own movements much more than other people notice them. The other people are too busy concentrating on themselves. We need to make it as clear, easy, and consistent as possible. Then people can say yes.

Consistency is key! Being consistent in your message. Being consistent in your presence. Bring consistent in your brand identity. What do you stand for? Why should someone engage or work with you? What are your values? What challenges do you support people to overcome? Having a clear and concise message helps build know like and trust. Being consistent keeps you on the minds of your potential buyers or audience. They see you. They absorb your content. They start to interact. They feel like they are getting to know you. Making sure you brand identity is consistent is very important. It’s what instantly makes you recognisable and stand out from the crowd. It should be the same on every platform and marketing material.

Uno puede tener talento, buen gusto, contactos, conocimiento, ganas, capacidad... pero sin consistencia nada de esto vale. Es como la fábula de la tortuga y la liebre, el que persiste es el que llega.

Sometimes you might be temporarily invisible and in my opinion that is okay. In today's digital world it's very easy to get overwhelmed by the content and take breaks to refresh and reflect on one's strategy. As an example during my maternity leave I took time completely off from work and LinkedIn as well to get time to think and reflect. This really helped me to have clarity in terms of my goals. It's okay to be invisible for a while if you are clear on your strategy. Definitely make a come back with an announcement or if possible announce in advance that you are taking a break.

Creo que es de los estados donde a muchos les cuesta salir. Dejar el modo observador y pasar a ser el comunicador, siempre parece ser difícil o lejano. Y créanme que no lo es. Solo hay que empezar a encontrar esos puntos donde podemos empezar a mostrar quienes somos, y desde ahí dar el primer paso.

I’ve worked with clients when they are starting out and I make it very clear that having beautiful branding and an engaging website are just small cogs in a big machine. In order to truly grow a personal brand they need to put themselves out there. Post on social media, interact with others and form relationships. Go to events and network. Reach out to your community and look for opportunities to collaborate or offer your expertise. Try and get on some podcasts as a guest. Get a pen and paper and write down all the connections you have and then write down ways that you can deepens those connections. Remember though - it’s about forming genuine connections and nothing happens overnight. Dedicate time to it.

When are you irrelevant? When you're not adding value to your team, your company, and your customers (internal or external). We often think that branding is about us. But it's really more about them. Who are they? What are their needs and interests? What are their pain points? If I address those and offer solutions, my brand will never be irrelevant.

Documenting what you do, showcasing your work and experience, sharing your results, constantly evaluating your brand and having opinions on what you stand for are all factors that keep you relevant. Enhancing and learning new skills is always an important way to keep you at the top of your game.

Having opinion and sharing your values can be a key to making your brand stand out. However, they should be true to you and not for “click bait” purposes. For example, is there a reason you decide to grow your brand? Was there something you spotted in your industry that you wanted to change or improve? Getting feedback is also a crucial development tool. We can listen, and make changes to our services or offering, we know how we can improve and tailor our brand to appeal to our target audience.

Unpopular Opinion ????♀? People don't care about your product. So, don't try to get people to buy your products. If you know how to build a personal brand and you get them to fall in LOVE with *YOU* Over and over again... It doesn't matter what product you sell. You can sell anything. Think about Gary V from selling wine to a multi-million digital media company People will buy that thing you're selling automatically. Your audience is transferrable. Build your personal brand first. ??

Ich fasse immer gern zusammen dass Personal Branding nicht mit Private Branding oder Selfie Branding verwechselt werden sollte - natürlich kann man diese Elemente auch nutzen, wenn man sich damit identifizieren kann, jedoch ist es wichtig, dass man sich überlegt, was für eine Sichtbarkeit m?chte man und welche wirtschaftliche / Karriere-Ziele will man erreichen. Sichtbarkeit nur um der Sichtbarkeit willen, ist es ja meist nicht.

Parece obvio pero creeme que más de una vez no lo es. Por eso es importante, antes de dar cualquier paso, conocerte en profundidad. Eso te llevará a la genuinidad y coherencia de marca, algo tan clave a considerar a la hora de construir relaciones que te ayuden a potenciar su presencia.