What are the most important online marketing trends and developments that you need to keep up with?

Content marketing + AI +brand. Content creators and marketers have a lot of work to do to keep high quality content flowing instead of using so much AI that we flood the market and it all looks the same. This is why branding and voice is more important than ever - you must have a perspective that’s different than the rest or else you sound like chatgpt4

1?? Personalized Stories: Remember when you found Waldo in 'Where's Waldo?'? ??? That's you, finding your target audience's needs and stories, and making content just for them! 2?? Podcasts & Live Streams: This ain't your grandma's radio show ??, it's the Now Show, where you can talk directly to your audience, answering their questions and making them feel like they're part of the show! 3?? Ephemeral Content: Like Snapchat or Instagram stories, it's here today, gone tomorrow ?? but leaves a lasting impact. It's like the ice cream truck ??- you've gotta catch it while it's there! 4?? SEO is king ??! It's like the map ??? to the treasure chest of digital gold. Make sure your content is easy to find!

In the realm of content marketing, authenticity and understanding are paramount. It's essential to deeply resonate with your brand's ethos and its unique voice. Equally crucial is a profound understanding of your audience's desires and needs. With these insights in hand, you can craft content that not only speaks but also connects. Failing to do so risks missing the mark entirely. Remember, in this global digital age, you're not just creating content; you're crafting experiences. And with the world as your competition, it's vital to make every piece truly unforgettable.

Some good tips to up your content marketing game 1. Quality over Quantity - Prioritise creating high-quality, unique content that adds value to your audience, rather than focusing solely on the volume of content you produce. 2. Embrace Multimedia - Diversify your content by using videos, infographics, podcasts, and interactive formats to engage your audience in different ways. 3. Implement SEO - Use relevant keywords, meta descriptions, and optimized images to improve your content's visibility on search engines. Make sure your content is user-friendly to provide a good user experience. Always analyze your performance to refine your strategies.

Video content, especially short-form videos like those on social media reels, maintains dominance, while social commerce integrates shopping into social media. AI-driven personalization boosts user experience and conversion rates. Vital is voice search optimization due to the growing use of voice-enabled devices. Influencer marketing, focusing on authenticity, remains potent. Augmented Reality (AR) and Virtual Reality (VR) provide immersive consumer experiences. Consumers increasingly value sustainable and ethical marketing. Privacy concerns shape strategies, emphasizing transparent data practices and GDPR compliance. Stay agile to adapt to the evolving landscape.

B2B advice - Be human!! It's so obvious when I am getting a mass email from a marketer or salesperson. The best way to stand out is to be human and relational in your emails. If the copy feels 'sales-y,' it's likely your audience won't even spend the time to read it. Lastly, invest in a CRM like HubSpot that will give you analytics on when people open your emails, if they are reading them, open rates, etc.

?? Personalization: including using the recipient's name and tailoring content to their interests and behaviors. ?? Automation: set a welcome series for new customers, abandoned cart reminders, and post-purchase follow-ups. ?? A/B testing: send two variations of an email to a small portion of the DB. You can test different subject lines, content, images and CTAs. ?? Analytics and tracking: it's crucial to build a dashboard with your email performance. Track open rates, click-through rates, conversion rates or unsubscribes. ?? Drip Campaigns: use journeys to send a series of emails at specific intervals. It can be for a seasonal action, nurturing leads or guiding customers to the final stage of the funnel.

Every individual on your subscriber list represents a unique connection to your brand. But email marketing is more than just a list; it's an art that combines compelling content, strategic design, targeted messaging, and insightful analytics. It's special because it allows for a direct, personal touch, unlike any other platform. You have to be dedicated into mastering this art, offering your subscribers not just emails, but experiences. With exclusive perks and genuine appreciation, you ensure they always feel valued by their favorite brand.

La personalización del contenido es esencial para el éxito de las campa?as. Además, en el caso del correo electrónico, la calidad de la base de datos es crucial. Enviar el mensaje correcto al público indicado evita que la información de la marca resulte abrumadora. Por ende, el desafío constante radica en mantener la conexión con clientes y prospectos, una tarea que puede ser abordada mediante una comunicación estratégica más una comprensión profunda de su comportamiento y preferencias.

1. **Define Your Goals:** Before you start creating videos, understand what you're aiming to achieve. It could be raising brand awareness, generating leads, increasing sales, or educating customers. 2. **Know Your Audience:** Create a detailed audience persona. Knowing their demographics, preferences, and challenges helps create targeted, relevant videos. 3. **Choose the Right Format:** Based on your goals and audience, choose the format - tutorials, webinars, testimonials, product demos, etc. 4. **Create Engaging Content:** Storytelling is key in video marketing. Craft compelling narratives that resonate with your audience. Include a clear call-to-action (CTA)

A quick tip that helps maximize SEO for video is to post a blog post for each informational video and below it paste the transcript. This gives search engines more content to crawl and index. Use this transcript to also paste as much of it [each platform has different limits on max number of characters] on the social media posts where you may also post these videos.

The beauty of where video has gone in terms of “production value” is you are no longer inhibited by cost, only by imagination. Yet, it still retains that punchy narrative that we all relate to. This makes it effective as a medium for brands that want to communicate by what you see, hear and feel. Producing a “low rent” video can communicate relatable vibe that connects more effectively to an audience looking for that “gettin real” message.

I find it funny that photo posts have become more "successful" on TikTok these past few weeks. Regardless if it's photo or video content, everyone looks for entertaining, inspiring and educative.

Visuals, whether in photography or videography, play a crucial role in raising awareness for your brand. Video marketing has the power to convey thousands of emotions through visuals, music, and sound effects. It can make the difference between choosing product A or B. The perfect example; a simple TikTok video that can have an enormous reach with minimal production effort and make a remarkable impact on the audience.

Not only people with a lot of followers are influencers. You need to make sure as a good strategy in marketing, that the influencer you are selecting for... it is healthy for your brand, relevant and will carry with good assets to contribute to the growth of your brand.... it is crucial to measure the quality of the influencer to impact in a good way your brand. Being said this, influencer update it is important on this way.

Si tuviera que elegir entre el Influencer Marketing y el Employee Branding para promover una marca ante su público objetivo, mi preferencia sería enfocar recursos en este último. Estoy convencida de que es una forma eficaz de elevar el valor percibido de una marca, ya que se apoya en el capital humano de una empresa. ?Quién mejor que nuestro equipo para ser embajador de la marca? Su respaldo y autenticidad pueden generar un impacto significativo en la percepción del público, ya que las conexiones entre personas son más sólidas que con lo abstracto de una marca. Por esta razón, prefiero esta estrategia para establecer relaciones más auténticas con la audiencia objetivo, convirtiendo al equipo en los influencers de la marca.

One point that marketing professionals are overlooking is working on influencer marketing in conventional tools such as radio and TV. These spaces were pioneers in influence and still reach audiences that the internet cannot fully dominate.

AI is about productivity so pick the tools that increase your productivity. If you are a small business owner, find the tool that automates your expense reporting and financial statements. If you produce a lot of content, AI can help you, but what you get may not be 100% unique and that could end up costing you time. We use an AI generator to make featured images for blog posts. We are building an AI application that will automate offer management in e-commerce and allow negotiation at scale between consumers and merchants. We are using AI to automate pricing optimization, improve segmentation and targeting. Find the processes that are least productive and knock them out.

Generative KI ist ein ganz wichtiger Aspekt für Marketer in den n?chsten Jahren. Wer wei? wie man Bild, Video, Audioerstellung mittels KI erstellt, aber auch wie man Workflows mittels KI automatisiert, wird sich in Zukunft gegen über seinen Wettbewerbern abheben k?nnen.

AI is an amazing complement to one's creativity. Don't think it will make you lazy, see it as something that will exponentiate your potential!

AI has become the perfect complement for marketing, much like a camera strap to a photographer. While it's possible to create a lot without it, incorporating AI lifts a significant weight from your shoulders. It has evolved into a tool that elevates creativity to new levels.

Some of the most important online marketing trends and developments that social media professionals need to keep up with include: 1. The continued rise of video content and live streaming. 2. The increasing importance of social media advertising as organic reach declines. 3. The growth of influencer marketing. 4. The increasing use of chatbots and messaging apps for customer service and engagement. 5. The rise of social commerce, allowing consumers to make purchases directly through social media platforms. 6. The importance of data privacy and the need for businesses to be transparent with how they collect and use user data. 7. The growing emphasis on social media as a tool for customer engagement and relationship building.

Chasing trends is dangerous. But utilizing a trend that matches your audience and brand can be just the thing you need to punch your marketing efforts past where they normally would reach. Just keep your foundation in mind while exploring the new.