What are the most important networking strategies for accounting professionals?

1 Identify your purpose

Before you start networking, you need to have a clear idea of what you want to accomplish. Do you want to find a mentor, a partner, a client, or a referral? Do you want to learn a new skill, explore a new niche, or discover a new trend? Do you want to build your reputation, expand your network, or increase your visibility? Having a specific purpose will help you focus your efforts, target the right people, and communicate your value proposition.

3 Create and share value

Networking is not just about exchanging business cards or sending connection requests; it is about creating and sharing value with your network. To do this, you need to offer something of interest, relevance, or benefit. For example, you can showcase your accounting skills by writing articles, creating videos, or hosting webinars to demonstrate your competence and credibility. Additionally, you can refer potential clients, partners, or employers to people in your network, or introduce them to other accounting professionals. You can also show your interest and appreciation for your network by giving them feedback, compliments, or endorsements on their work. By creating and sharing value in this way, you can build trust and rapport with your network and be seen as a valuable resource.

4 Follow up and follow through

Networking is not a one-time event, but an ongoing process that requires regular and meaningful contact. After a networking event, such as a conference or a meeting, be sure to send a thank-you note, a summary of your conversation, or a relevant resource that can add value to your connection. Also, keep your promises, commitments, or expectations by delivering a project, providing a service, or sending a referral and updating your connection on your progress and results. Additionally, follow up on your connection's needs, interests, or goals by checking in on their challenges, offering your help, or sharing your opportunities. This will show that you care and that you are invested in their success. Ultimately, by following up and follow through you can strengthen relationships, demonstrate professionalism and integrity, and create lasting impressions.

5 Be authentic and respectful

Networking is not only about what you can gain, but also about what you can offer. It is not only about your abilities, but also about your character. It is not only about your connections, but also about yourself. Therefore, when networking, you must be genuine and respectful. This means that you should be yourself and express your genuine interest in accounting and the people you network with. Don't pretend to know something you don't or exaggerate your accomplishments. Be honest, humble, and confident. Additionally, listen actively and attentively to your network without interrupting or judging them. Don't spam, solicit, or pressure them; instead be polite, courteous, and supportive. By being authentic and respectful in networking interactions, you can build trust, rapport, and goodwill with your network while showcasing your personal and professional brand. Networking is a critical skill for accountants that can help you reach your goals. By following these networking strategies, you can create and maintain a strong and beneficial network that can support your career growth and development.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?