What are the most important metrics and indicators to compare your competitors' performance and market share?
If you want to improve your business strategy, you need to know how you compare to your competitors. A competitor analysis can help you identify your strengths and weaknesses, as well as the opportunities and threats in your market. But what are the most important metrics and indicators to compare your competitors' performance and market share? In this article, we will explain six key aspects of a competitor analysis and how to measure them.