What are the most important messages to include in your communication plan?

You can frame this around three questions: What do you want people to do as a result? How do you want them to feel? What do you want them to think after they read/watch/listen?

Knowing why you’re communicating to employees is always Step One. Some messages may be to simply inform, like announcements of company news. Other messages may be to build culture or to evoke action. This informs the message, tone/voice, content format, timing, and channels used based on your understanding of what works best to reach and resonate with the audience(s).

The questions I like to ask at this phase are 1) why? 2) why now? and 3) to what end? I’ve found that the answers to these questions help establish a strong foundation for a successful communications plan and serve as good gut checks when we find ourselves veering off course.

I think one of the key things is to recognise that: 1) People interact with you as a communication function, internally. 2) People will then talk to each other with you not there. So I have found the key thing in planning is thinking about number 2 first, and whatever the communications, address those person-to-person questions first. Often that is about 'How does this impact me, today?'

‘Know your audience’ should be number 1. See my written contribution under the present number 1 for context. And for the AI: ‘Know your audience’ is not a ‘message’ - it’s a section.

'your audience' is not a 'thing'...any audience is comprised of diverse individuals with diverse needs etc etc. The message is the message.... the question is what does/might this message mean for the people, how does it connect/relate to their current lived experience and what matters to them. This is where understanding the world as different people see it should inform the framing and structure for the message in order to enable people to make sense of it in relation to other things in their lives.

As earlier said, speak the language the audience would resonate with. This varies from a group to another. You must consciously breakdown and explain your thoughts and intents when talking to low Cadre people such as artisans, junior workers etc. You can also intermittently ask for feedback to know if you make sense to the group I.e., are your ideas clear or make sense? If your accent is different from those predominantly in the group, ask if they understand what you're saying and confirm with easy Q&As.

Your audience are made up of people from diverse backgrounds with different needs and wants. Knowing their individual needs helps to channel the right information and the medium to use even. Based on this, tailor your messages with these people in mind and always be open to feedback. It helps know how your brand is doing and the things you can work on in subsequent communication plans.

Définir son public ou sa cible met en avant le destinataire de la communication. On communique toujours en fonction de notre interlocuteur. Le ton à utiliser, les tornures à employer etc dépendent largement de la cible.

All messages should reinforce and amplify the core values of the organisation in some way shape or form. Anything that cuts across the values, dishonours the values or ignores the values is not ready to go out.

1-Be Relevant and Specific 2-Highlight Benefits 3-Consistency 4-CTA 5-A/B testing 6-Identify your audience 7-Define the purpose

Simple, transparent, and relevant for your key audience. It sounds easy but requires refinement and connection. Then, consistency is the key.

Develop key messages that accurately present your organization's position on a specific issue & are likely to evoke certain desired emotional responses in your intended audiences. Keep your key messages short & make them memorable. Words matter, so use clear language that is difficult for others to misinterpret or manipulate.

Consider channels that you can measure, and consider channels that can reinforce the message on the main deployment message. For example, if initial dissemination takes place in a company wide call, reinforce the message in an email, the company newsletter, and on the intranet. This increases the probability that the message will be understood, or acted upon if relevant.

People often use print media for the perception that it is credible. They argue that print media goes the extra mile to verify their information. This perception however true or false(there is often one correction too many in the papers) tends to guide the discussion on which content should be communicated through the print media. On the other hand social media is a total contradiction because of its very many citizen Journalists.

Saber onde será distribuída a mensagem é fundamental, porque isso vai definir se seu público será abarcado, se terá awerness, se conversa diretamente com seu objetivo, se precisa mudar a estratégia para alcan?ar maior relevancia... mais uma vez, objetivo ditando quem deve ser acionado.

In my role as a PR manager, crafting an effective communication plan involves strategic channel selection. Utilizing a diverse mix, including email, intranet, video, and social media, ensures a comprehensive and optimized approach. Integration and accessibility are key for reaching our audience seamlessly.

This is directly tied to knowing your audience and how they prefer to consume information. Does your audience sit behind a computer all day - or are they out in the field? Is your audience comprised of one generation - or multiple generations? Is your audience super detail oriented or are they skimmers? Does your audience prefer hearing messages from their direct supervisor? All of these factors should play into your communication channel approach. One size doesn't fit all.

Um cronograma é fundamental! N?o adianta pensar no agora e n?o planejar os passos da execu??o. Ele será a garantia de acompanhamento do seu objetivo tra?ado e de sua estratégia desenhada. é hora de pensar com aten??o como quer se dividir em cada frente.

Estruturar um plano de comunica??o é fundamental para definir quantas pe?as precisar?o ser desenvolvidas e em quais canais elas ser?o utilizadas. A tendência é achar que quanto mais comunicar, melhor. Mas é preciso ter um equilíbrio entre 'comunicar' e 'saturar' o público. Quanto mais as mensagens puderem ser unificadas no digital e refor?adas no boca a boca, ótimo.

Geralmente, as pessoas n?o v?o estar prontas e atentas pra receber seu comunicado. Elas est?o trabalhando, focadas em seus projetos, liderando reuni?es, etc! Ent?o é bom ter em mente que a comunica??o é uma interrup??o na vida de quem lê. Cuide bem disso na hora de planejar seu cronograma: ? Quantas comunica??es por dia? Quais horários? ? O que está sendo informado pode ser diminuído? ? Se for um conteúdo sensível, vai afetar o clima das pessoas ou da casa? ? O que você espera que as pessoas fa?am com essa comunica??o? N?o adianta querer colocar várias informa??es importantes em um comunicado que ninguém vai ler!

Planejamento é essencial! Você já tem a ideia de conteúdo, sabe o canal e como fazer ele ser um sucesso, entretanto, surgiu algo de última hora que precisa ser comunicado com urgência. Com um planejamento bem estruturado, coisas assim n?o ir?o te abalar, pois é simples remanejá-lo para outro dia. Sugiro ter, pelo menos, uma margem de seguran?a de um mês de planejamento.

Si, la clave de la comunicación efectiva es la planificación. Elegir entre lo importante y lo urgente. Un cronograma te dará la posibilidad de organizar aquello que es relevante para ti y tendrá un impacto en tu público y en tu objetivo y aquello que precisa de atención inmediata. Así el equipo de trabajo podrá gestionar el tiempo de manera adecuada, para alcanzar los objetivos de forma eficiente.

This step can often be missed, but when asking for feedback it can be hard to get ‘communication’ specific information, especially when a project hasn’t gone to plan or if people don’t like a change. It’s really important to know what has worked well and what can be improved for future campaigns.

Communication plans without measurement are incomplete. We need to develop a measurement routine for all our channels and campaigns, understand the behavior of our internal audience and constantly report qualitative and quantitative data to support our strategies - which must always be guided by analysis.

Another message to include in your communication plan is your resources. It is important to think rationally and strategically about the various resources that you will mobilize to achieve your goal with your communication plan. Does your client or organization have the human, physical, and financial resources it needs to facilitate the message reaching your audience? Some organizations have many resources dedicated to communications and consider it critical. Others have fewer resources or are in a financial situation where they can't afford a costly communications campaign, even for internal purposes. This is where you need to be creative and strategic about how you will implement your communication plan.

Any communication plan should have a clear linkage with the overall business strategy so leaders understand how internal communications is playing a key role in powering the success of the business.

All communication plans have an internal customer or several stakeholders to manage and serve. They also need to be considered as they will shape so much of this too.

Relatability and story telling How many times have we come across a meme, post, article, video and thought “oh yes, that has happened to me as well”. One of the ways to communicate effectively is to put that content in a relatable way that also flows through a story. It can be one of the ways to boost engagement.

Another thing to consider is your timing and cadence for the communication on your communication plan. For instance, if you are communicating about an initiative that will be implemented, you need to start communicating well before the "go live" implementation date of that initiative. You need to have an early onset communication that speaks to the "Coming Soon" aspect, so that people are aware of what's in the pipeline. As you get closer, you need to have a separate communication for those stakeholder with an actionable task and one for the general audience. After your implementation, you need to include a feedback loop for issues / concerns to be reported. Finally, you'll need a completion email or a close out for the initiative.

Lo que a mí como líder me ha funcionado es la regla de las 3E′s Estándar (debe ser definido por el lider y cocreado con los colaboradores), Ejemplo (el líder se integra con su equipo), Exigencia (el líder puede luego de los dos primeros pasos exigir cumplimiento de estandar) Pero este proceso debe ser comunicado asertivamente al equipo para obtener mejores resultados.