What are the most important logistics questions to ask in a Trade Show feedback survey?

As a team leader, you must: - Ensure team members understand their roles. - Conduct pre-event meetings. - Arrive early for setup and inspection before the actual bump-in. - If possible, do an ocular of your assigned space to see if your stand design measurements will fit your allotted space from all corners, from top to bottom. - Streamline registration with tech. - Stick to the event schedule but be ready to adjust for unforeseen circumstances. - Set up a comfortable holding area to prioritise guest comfort and satisfaction. - Gather feedback using tech. - Conduct post-event evaluations. - Refine strategies for future events. - Use event surveys to assess success.

I am not in favor to have printed marketing collateral in the booth. It's not sustainable. Have a digital only focus and use QR codes for downloading whitepapers, brochures and other marketing collateral (you can better measure the impact) or follow up by sending digital marketing materials after the show. This is great to continue the conversation.

To get the best insights in attendee satisfaction it is important that you do this during the trade show with the visitors. This will give you the best results and higher number of responses. If you run a small booth, focus on existing customers to ask their opinion. Keep it short and only ask what is relevant. If you have a large booth you can also conduct a brand research study in your booth asking visitors some questions about your brand, portfolio and trade show presence. This will give you additional insights in the engagement with your brand. A trade show is a perfect live moment with your target audiences to do these kind of brand studies.

I think you also have to evaluate the logistical efficiency of your presence. Tradeshows can be expensive and need to be planned well in advance to get the best rates from suppliers and services, like hotels, etc. Was the booth properly packed so onsite labour was minimized? Was everything booked in advance? Did you use the officials where it made sense? Arranging things when you get to site will cost you more than it needs to reducing your ROI for that event. Having all the pieces planned out in advance makes for a less stressful participation allowing you to spend your time where it matters.

I would also include feedback on hotel accommodation of staff, catering at the booth, the whole preparation phase with your team and stakeholders (what was good and what could be improved next time in the process, etc.), and also evaluate your suppliers and evaluate with your suppliers about their performance.