What are the most important features of user-friendly data visualization tools for sales teams?

2 Interactivity and flexibility

Another important feature of user-friendly data visualization tools is interactivity and flexibility. You don't want to create static or rigid visuals that limit your ability to explore and manipulate your data, or to share and collaborate with your team and prospects. You want a tool that allows you to interact with your data and visuals, such as zooming in and out, drilling down and up, filtering and sorting, and adding annotations and comments. You also want a tool that gives you the flexibility to create and edit your visuals on different devices and platforms, such as desktop, mobile, web, or cloud. Moreover, you want a tool that enables you to export and share your visuals in various formats and channels, such as PDF, PNG, email, or social media.

3 Relevance and clarity

A third essential feature of user-friendly data visualization tools is relevance and clarity. You don't want to create visuals that are irrelevant or confusing for your audience, or that fail to convey your key messages and insights. You want a tool that helps you create visuals that are relevant and clear for your sales goals and prospects. A user-friendly tool should help you select the most appropriate visual type for your data and purpose, such as bar charts, line charts, pie charts, or maps. It should also help you apply the best practices of data visualization, such as choosing the right colors, scales, axes, legends, titles, and captions. Additionally, it should help you avoid common pitfalls of data visualization, such as misleading or cluttered visuals, inaccurate or inconsistent data, or unnecessary or distracting elements.

4 Customization and branding

A final feature of user-friendly data visualization tools is customization and branding. You don't want to create visuals that are generic or bland, or that do not reflect your unique value proposition and identity. You want a tool that allows you to customize and brand your visuals to suit your style and preferences, and to impress and persuade your prospects. A user-friendly tool should offer you a range of options and templates to customize your visuals, such as colors, fonts, shapes, icons, logos, and themes. It should also allow you to create and save your own custom templates and styles, and to apply them consistently across your visuals. Furthermore, it should enable you to align your visuals with your brand guidelines and standards, and to showcase your professionalism and credibility.