What are the most important aspects of product launch and post-launch support in product engineering?

En mi experiencia, la oportunidad que más destaco de hacer un lanzamiento (tanto de productos y como de nuevas funcionalidad) es su fuerte potencial de atraer y retener a más usuarios. Pero para muchas empresas, un lanzamiento termina siendo muy complejo, y en la práctica lleva una cantidad increíble de fricciones y de obstáculos, perdiendo la gran posibilidad de un crecimiento sostenible a largo plazo . Además del estrés para los equipos de producto, tech y marketing, y terminan creando el efecto contrario. ?Cómo hacerlo mejor? Dise?ar un proceso, que te permita lanzar diferentes experiencias funcionales y narrativas de productos, dentro de comunidades nicho, para que tu producto pueda alcanzar una masa crítica y emocional

- Transparency within the CFT- Cross functional team - Time to time participation and involvement of the CFT team - Clarity in the roles and responsibilities within the CFT - Senior management involvement and motivation to all the stake holders - Mutual respect and understanding within the CFT - Before product launch the product segment and competitor must be know and study must be conducted - Post launch- Close to the customer and -Voice of the customer to be gathered

In my experience, many products were launched 1st in markets having a high share. Timing is critical as it should align with the customer's financial cycle for investment. It is critical to communicate the key values of the product around brand identity.

Timing of the release is the most important factor in this, as this decides the product success. Keep an eye out for competitor product releases, time in the market, time of the year, market volatility, subject to product demand. A good ahead of release product marketing and promotion leads the way for a successful product launch.

ISO 25000 SQuaRE is a comprehensive framework to consider various aspects of a System or Product. Testing has two aspects: Verification: Check Output against Input Validation : User needs in user environment A trained & experienced test manager would consider & derive it from Requirements & risk analysis. Note that possible test space in Infinite.

Testing and QA are equally important when it comes to customer involvement. At the same time, testing should be optimized to avoid an overkill (eats a lot of cost and manhours). With a properly framed QMS system, this process can be kept in control.

I observed in the last couple of years, Usability testing has matured and has become part of the Process. This shall be done early at various stages of Product milestones and at the end as well. The user will provide all types of feedback. There has to be a clear strategy and boundary of evaluation; otherwise, a lot of debate with marketing and service will happen and a scope creep loop will start...

A proper user feedback mechanism needs to be implemented to ensure they are properly channelized. Also there should be a focal point, i,e some one processing these feedbacks to get directed and implement as a feature at the right time.

With my two decades of medical device experience, the complexity of this phase is underestimated. So many things change in the product lifecycle - part life, supplier, new tech, security threat, new standards, wear and tear and customer expectations. The team must have a few experienced members who can quickly to RCA and handle management and customer demands.

In fact this is a way a OEM can maintain a good rapport with the customer for ever. This is prime for a good future business. In fact this is indirect marketing by a customer for your product with no additional cost. In fact this generates revenue with Annual support and maintenance. Win - Win

Of late - there is a drive to make incremental or radical changes to the product based on feedback, analytics, and market trends. Design for change is a key factor to enable which is not usually envisioned during innovation. This can lead to breaking the architecture and chaos in the sustenance phase.

Impermanence is permanent, so is the iteration and innovation. Never wait for this to happen all of a sudden, this is an ongoing process, where improvement strategies and ideas should be gathered from the very first iteration and be documented. The innovative ideas doesn't come in a scheduled meeting, but comes over various discussions, so assign some one who can gather all this and record it to bring back to the table during the iterative design phase. These are equally important as the customer feedback, as these are qualitive inputs which we might lose over time, as resource availability is volatile.

Communication and Collaboration among cross-functional teams is a key factor. It involves building trust, respect, and rapport, as well as resolving conflicts and challenges, among your team members and partners. During the launch, this should be discussed to avoid conflict later phase.