What are the most essential content marketing platforms for a copywriter?

To be a modern copywriter, it's essential to have an online portfolio. While you can get away with a Google Drive folder link, a website is always the better option. On this website, you can house your own original blog content and keep everything in one, easy-to-access place. WordPress is a great option because having experience in that CMS will allow you to expand your service capabilities as many clients will love a copywriter that can write and publish content for them. However, Squarespace and WIX are also great options if you're less technologically-inclined.

In addition to the things mentioned in the section, blogs such as Wix, LinkedIn and Blogger can also be used for blogging. The issue that should be noted in all these spaces is that in order for our content to be seen and welcomed by the audience, we must write for the audience and the needs of the audience and avoid writing with the aim of being seen.

The platform(s) where your most-valued readers live! Perform for them before their very eyes! Dazzle them and you've reached the first plateau! Know your audience intimately. Define your target audience accordingly. (It's far more profitable to do so!) All green lights! T

Also, consider LinkedIn Newsletter; a built-in audience with over 830 million members, the ability to reach the target audience, and check analytics. And Ghost, a paid blogging platform with a minimalistic design, newsletter, and premium subscription built-in.

Social media hubs such as Facebook, Twitter, LinkedIn, and Instagram serve as effective channels for disseminating bite-sized content morsels, including snippets from blog entries, pearls of wisdom, and eye-catching data visuals. Blogging represents a potent avenue for positioning oneself as a luminary within one's particular field, imparting wisdom to prospective patrons. Email marketing, a formidable instrument for sustaining connections with subscribers, proves invaluable for propelling one's content and services forward. In the vast expanse of freelance opportunities, platforms such as Upwork and Fiverr open doors to a worldwide clientele seeking copywriting services.

TikTok is always treated like the red-headed stepchild of social media conversations. But it should be the primary resource tool ANY ADVERTISING PROFESSIONAL uses when doing research. Unlike any other social platform I've ever seen, TikTok is a place where any and every person can talk about any and every subject. As a copywriter, this is paramount to listening, understanding, and handcrafting targeted messaging for your clients. With the right search terms, you can discover and learn the languages and perspectives of the world and the people who make them up. This goes for any industry, field, and/or occupation, whether you want to design creative for B2B or B2C.

I used many social media platforms. But LinkedIn has a special place for me because of its algorithms and the type of networking with experts. In my opinion, if someone is looking to build a personal brand, LinkedIn is a very good place for that person. But for businesses... as most experts say and I have proven this to me from experience, LinkedIn provides very good cooperation opportunities for b2b businesses. I tested this issue for an active business in the field of steel export and got very good results.

It’s okay to not be on all platforms. It’s going to depend on where your audience is, where your brand fits, and what you have the bandwidth to effectively and consistently manage. I would always rather a client have a strong presence on a single platform than show up randomly on all of them.

Depending on your industry and objective, you'll want to review the social media platforms your prioritize. A few questions to consider: 1. Where does your audience/customers scroll? 2. How easily can you cross-utilize content across multiple platforms 3. Do visuals or copy have a greater impact?

Social media platforms are the best platform in terms of marketing, but every social media platform is not for everyone! Here is the list of platforms that suits copywriting and fetch bespoke results: -LinkedIn is the best result driving platform for professional marketing and promotion. -Twitter is the second in list because of its audience. ( the above two platforms are not accessed by common people particularly, the audience here is the main thing separating them from others) -Instagram is good to go but it takes comparatively more time and effort.

A copywriter can enhance their video presentations with engaging hooks and relevant topics on video platforms like Instagram and youtube. Sharing stories and their expertise is the most effective way.

I've noticed that most copywriters these days prefer to share their thoughts on Twitter, Medium, and Substack. But video platforms are also a great way to amplify copywriters' voices. I for one would love to see my favorite copywriters sharing their expertise on YouTube. Content marketing on video platforms feels more engaging, more relatable, and more entertaining.

Video marketing for new business is the now and the future. It used to be that you could create one video and cross channel market it, but with so many emerging platforms and skewed audiences, you have to have a strategy now. One that includes the audience/demographic that you want to target. Facebook and Instagram reels are fantastic for broad reach and garner shares (if the copy/content has viral potential). TikTok is great for storytelling in a punchy way, and if the content is clever, has potential to get covered, stitched, dueted and shared. They built-in tools are also innovative and allow for ease of creating and editing. YouTube, although the largest platform, should be used for storage and search engine optimization.

Listening to your favorite content creator, coach, or podcaster is a great way to absorb and understand their experiences, knowledge, and expertise in the comfort of your air pods or your old-school earphones. It's also a great content marketing strategy because it caters to auditory learners. What's amazing about podcast platforms is that your target audience can listen to your content while working out, commuting to work, or just simply lounging on their couch. It's a really convenient way to share your content.

Better yet, publish through a wide distribution service like Ingram Spark... and your e-book will automatically be available on almost every digital platform.

The best way to get work as a copywriter? Network with other copywriters. Collaboration over competition. Don't get so tied up in marketing yourself that you neglect community.

In my experience, the key isn't so much the platform, but consistency and quality. You need to turn out solid content on a regular basis. Longer content also tends to perform better (there's more room for naturally occurring keywords, research, original ideas, etc). It's also important to include a fair amount of internal links to related content, and external links to build trust.

Leaning into AI tools to generate copy is controversial. However, occasionally using AI to spark creativity and offer help when repurposing content for different platforms is quite helpful. Another trick for using AI when generating copy, especially for social media platforms, is using it to add a little "frosting" like emojis and hashtags.