Quizzes and polls are powerful tools for content creation. They can help you engage your audience, generate leads, collect feedback, and boost your authority. But how can you use them effectively to achieve your goals? In this article, we'll share some tips and best practices for creating and using quizzes and polls in your content strategy.
Before you create a quiz or a poll, you need to have a clear idea of what you want to achieve with it. Do you want to educate your audience, entertain them, or persuade them? Do you want to collect their email addresses, opinions, or preferences? Do you want to promote your brand, product, or service? Depending on your purpose, you'll need to choose the right type, format, and tone for your quiz or poll.
Let's consider a scenario where a lifestyle blogger aims to increase audience engagement and tailor content to their readers' preferences. The purpose is clear: to understand the audience's interests. The blogger creates a quiz titled "Discover Your Ideal Lifestyle" with questions about preferred activities, daily routines, and leisure pursuits. This quiz aligns with the goal of personalizing future content based on audience preferences.
Quizzes and polls are popular content creation tools. Personality quizzes can assign a personality type or category to the user based on their answers. They are great for entertainment, engagement, and lead generation. Knowledge quizzes test the user's knowledge or skills on a certain topic, and are useful for education, authority, and feedback. Opinion polls ask the user to choose one of the options or rate something on a scale, and can provide research, insight, and interaction. Examples of these quizzes and polls include "What kind of content creator are you?", "Which content creation tool suits you best?", "How much do you know about content creation?", "Can you pass this content creation quiz?", "What is your favorite content format?", and "How do you rate this content piece?"
Choosing the right type of interaction begins with Knowing Your Purpose. As mentioned above you first need to be very clear in terms of "why are you doing this activity? what is the end goal?" Once you are clear on that the choosing of the format becomes easier. Sometimes both the formats can work for the same target, in that case you need to choose what works better for you & is easier to implement. Or you can simply go for both of them. For example, you are candle business & want to launch 2 new scents based on your customers' preference. You can simply put out a post asking audience to choose their favorite or you can put a quiz "Scents that match your personality". The poll is much more direct whereas quiz is more fun & in depth.
When creating a quiz or poll, you need to format it in a way that is attractive, user-friendly, and effective. Start with a catchy title that grabs attention and sparks curiosity, such as "Are You a Content Creation Master or a Novice?". Make sure the questions you use are clear, concise, relevant, and interesting to your audience - avoid jargon, ambiguity, and complexity. Visuals should be appealing and consistent with your message and brand identity; use images, icons, colors, and fonts that match your style and tone. Offer feedback and incentives to motivate and reward users; provide immediate and personalized feedback for each answer or result. Consider offering discounts, bonuses, or certificates for completing the quiz or poll - you can even use a positive message like "You're a content creation master! Here's a 10% discount on our content creation course."
For example, consider a marketing agency wanting to engage its audience and assess their knowledge of digital marketing. The agency creates a quiz titled "Digital Marketing Whiz or Wannabe?" with a catchy title that sparks curiosity. Each question is clear, relevant, and avoids industry jargon, ensuring accessibility for a broad audience. To enhance user experience, the quiz incorporates visually appealing images and maintains consistency with the agency's brand through colors and fonts. Upon completion, participants receive immediate, personalized feedback and an exclusive 15% discount on the agency's services. This not only provides motivation for participation but also serves as an incentive for users to explore the agency's offerings.
Promoting your quiz or poll is essential for reaching and attracting your target audience. You should consider using social media platforms that suit your quiz or poll type and format. For instance, Facebook or Instagram for a visual personality quiz, and Twitter or LinkedIn for a text-based opinion poll. Additionally, email marketing campaigns can be used to entice your subscribers to take your quiz or poll. Your website or blog can also be used to embed or link your quiz or poll with sidebar widgets, pop-ups, banners, or blog posts. Finally, you may want to consider using paid ads or influencer marketing to boost your reach and visibility. By following these tips and best practices, you can create and use quizzes and polls that engage, educate, and convert your audience.
If you want a quiz or poll to be successful, you should consider ways to promote it. This should include multiple avenues for your audience to find the quiz or poll you wish to promote. Social media platforms are the most likely place to find an active and engaged audience who is willing to respond. If you are looking for larger engagement, you can pay to promote or boost your post so more users come across it. You can also host a quiz or poll directly on your website and drive traffic to it through email marketing, banners, or ads.
Add a ridiculous option to help you identify the blessed souls among your following with a funny-bone or two in their bodies. You can also gauge which forms of comedy your audience is most warm to. Wit is the rarest of traits.