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What are the most effective ways to use persuasive presentation skills to secure funding for your project?

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If you have a great project idea that needs funding, you need to convince potential investors or sponsors that your project is worth their money and attention. How can you do that effectively? One of the key skills you need is persuasive presentation. Persuasive presentation is the art of communicating your project's value proposition, benefits, and impact in a clear, compelling, and confident way. In this article, you will learn some of the most effective ways to use persuasive presentation skills to secure funding for your project.

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Suha Kilani, PharmD, MBA, MSL, BCSCP, APH

Senior Executive Director of Pharmacy | Hospital & Health System Executive | Quality & Compliance | Consultant

1 Know your audience

Before you prepare your presentation, you need to research and understand your audience. Who are they? What are their goals, needs, and pain points? What are their expectations and preferences? How do they make decisions? What are their objections or concerns? Knowing your audience will help you tailor your presentation to their interests, motivations, and language. It will also help you anticipate and address their questions and challenges. By showing that you know your audience, you will build rapport, trust, and credibility with them.

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Suha Kilani, PharmD, MBA, MSL, BCSCP, APH

Senior Executive Director of Pharmacy | Hospital & Health System Executive | Quality & Compliance | Consultant
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Understanding your audience is crucial for effectively persuading them. When presenting to an executive team to secure funding, it's vital to know the specific interests and concerns of the members you're addressing. Tailoring your proposal to align with their priorities and perspectives increases your chances of a favorable response. This approach demonstrates not only preparedness but also a strategic mindset in catering your request to the audience's unique preferences and expectations.

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2 Define your objective

The next step is to define your objective for the presentation. What do you want your audience to do after listening to you? Do you want them to invest in your project, sponsor it, partner with it, or support it in some other way? Your objective should be specific, measurable, achievable, relevant, and time-bound. It should also be aligned with your audience's goals and needs. Your objective will guide your presentation's structure, content, and delivery. It will also help you craft a clear and strong call to action at the end of your presentation.

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3 Craft your story

One of the most powerful ways to persuade your audience is to tell a story. A story can capture your audience's attention, emotions, and imagination. It can also illustrate your project's purpose, vision, and impact. To craft a compelling story, you need to have three elements: a problem, a solution, and a result. The problem is the gap or challenge that your project aims to address. The solution is your project's unique value proposition and benefits. The result is the positive outcome or impact that your project will create for your audience and others. Your story should be simple, relevant, and memorable.

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Suha Kilani, PharmD, MBA, MSL, BCSCP, APH

Senior Executive Director of Pharmacy | Hospital & Health System Executive | Quality & Compliance | Consultant
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Incorporating storytelling into your presentation can captivate your audience's attention effectively. By understanding who your audience is, you can tailor your narrative to be more engaging and relevant to them. This strategic approach not only heightens interest but also enhances your ability to persuasively advocate for your project. A well-crafted story can resonate with your audience, potentially swaying their opinions in your favor and providing a significant advantage in securing their support.

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4 Use visual aids

Visual aids can enhance your presentation by making it more engaging, informative, and persuasive. Visual aids can include slides, charts, graphs, images, videos, or props. They can help you illustrate your points, show data, provide evidence, or demonstrate your project. However, visual aids should not distract or overwhelm your audience. They should complement and support your verbal message, not replace it. Therefore, you need to use visual aids wisely and sparingly. Choose the most appropriate and effective visual aids for your presentation. Make sure they are clear, accurate, and consistent.

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Suha Kilani, PharmD, MBA, MSL, BCSCP, APH

Senior Executive Director of Pharmacy | Hospital & Health System Executive | Quality & Compliance | Consultant
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Utilizing visual aids can significantly enhance the appeal and impact of your presentation. Vivid colors and informative graphs not only capture the audience's attention but also simplify complex information. They offer diverse perspectives and can effectively illustrate a broader scope of the data being presented. Personally, incorporating these elements not only enlivens the presentation but also aids in conveying your message more clearly and engagingly.

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5 Deliver with confidence

The final and most important way to use persuasive presentation skills is to deliver your presentation with confidence. Confidence is the key to convincing your audience that you and your project are credible, reliable, and worthy of their funding. To deliver with confidence, you need to practice your presentation several times before the actual event. You need to master your content, rehearse your timing, and polish your delivery. You also need to prepare for possible questions, feedback, or objections from your audience. During your presentation, you need to use positive body language, eye contact, and vocal variety. You also need to show enthusiasm, passion, and sincerity for your project.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What are the most effective ways to use persuasive presentation skills to secure funding for your project?

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2

3

4

5

6

1 Know your audience

2 Define your objective

3 Craft your story

4 Use visual aids

5 Deliver with confidence

6 Here’s what else to consider

Executive Management

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What are the most effective ways to use persuasive presentation skills to secure funding for your project?

1

2

3

4

5

6

1 Know your audience

2 Define your objective

3 Craft your story

4 Use visual aids

5 Deliver with confidence

6 Here’s what else to consider

Executive Management

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